Build loyalty among Gen Z
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Build loyalty among Gen Z

Build loyalty among Gen Z

In this era of shifting priorities when it comes to work, it's important to understand how to engage and motivate younger members of your workforce. Here are some suggestions that can help you increase productivity and develop loyalty:

Build a strong organizational culture: Actively foster a strong, positive workplace culture that resonates with Gen Z's values and expectations.

Make culture tangible: Translate mission and value statements into concrete actions and behaviors, making organizational culture less abstract and more relatable for Gen Z.

Offer flexible work arrangements: This generation has more time demands placed on them then previous generations, including sports (school, club, private coaching), extracurricular activities, test prep and tutoring, etc. But they also value life balance. Employers must maintain larger staffs to cover shifts and implement schedule flexibility.

Integrate modern technologies: Actively use digital tools and platforms in training and communication to resonate with Gen Z's tech-savvy nature.

Give regular feedback and recognition: Practice transparent communication and acknowledge achievements to meet Gen Z's need for feedback and appreciation.

Demonstrate social responsibility: Show commitment to social and environmental causes, reflecting the values important to Gen Z.

Support mental health initiatives: Provide resources and support for mental health, recognizing Gen Z's openness to discussing these issues.

Utilize social media for engagement: Leverage social media platforms for training, communication, and employee engagement.

Promote collaboration: Encourage teamwork and collaborative efforts, tapping into Gen Z's preference for working together.

Tailor training to individual needs: Personalize training programs to suit different learning styles, acknowledging Gen Z's preference for customized experiences.

Scott Greenberg is a speaker, writer, and coach who helps franchisees grow their businesses. He's the author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar. His upcoming book, Stop the Shift Show: Turn Your Struggling Hourly Workers into a Top-Performing Team, will be released in February. Learn more at

Published: February 7th, 2024

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