Consumer Marketing News, Views, and Reviews: July 27, 2021
Life under Covid was looking better after a tough year-and-a-half. Yet, even as consumers return to shopping in person, eating out again at restaurants, and releasing all that pent-up demand, is there another surge waiting around the corner – from the combination of the Delta variant, the unvaccinated, states and cities reopening for business? Worries aside, marketers must market (and adapt!). And we all must carry on, regardless. So here’s what’s trending in franchise consumer marketing and related news as of late July 2021.
Survey: Customers Are Expected To Increase Spending as Vaccinations Increase
Study: Casual Dining Traffic Is Nearly Back to Pre-Pandemic Levels
Customers Return to Restaurants – Cautiously and with Bad Attitudes
Pandemic Hangover: Consumers Are Wary as They Resume Purchasing
Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover from the Pandemic
Forrester: QSRs Turn to Digital Out-of-Home (DOOH) Advertising Post-Covid
What Is Particular About Digital Marketing?
The Evolution of Social Advertising in 2020 (Ebook)
Data Use by Brands Is Misunderstood – It’s Time for Brands to Speak Out
As Marketers Line up for NCAA Athlete Deals, Pitfalls Await
Some Chief Experience Officers Want To Make Their Jobs Disappear
Ruby Tuesday Tries a Virtual Concept (Libby’s BBQ) as a Dine-In Draw
Papa John’s Loyalty Program Reaches 20 Million
McDonald’s Introduces Customer Loyalty Program
Popeyes Launches 1st Loyalty Program
Smartphones, Contactless Service Drive Coffee Shops’ Post-Covid Evolution
Dickey’s & Combo Kitchen To Open at Least 100 Ghost Kitchens in the Next Year
El Pollo Loco Is Testing Drone Delivery with “Air Loco”
Jack in the Box Reveals the Look of Its Off-Premises-Only Prototype
Krystal Unveils New Restaurant Prototype in Its Hometown Atlanta
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