Tide Cleaners Chooses 4 Major Areas of Social Media Focus as Covid Restrictions Lift
Company Added
Company Removed
Apply to Request List

Tide Cleaners Chooses 4 Major Areas of Social Media Focus as Covid Restrictions Lift

Tide Cleaners Chooses 4 Major Areas of Social Media Focus as Covid Restrictions Lift

We asked Macayla Porter, Associate Director of Digital Marketing at Tide Cleaners: “After adapting your social media to Covid, what changes are you considering as restrictions lift?”

We are so ready to welcome back our guests to Tide Cleaners, but will it be that easy? Do we expect them to simply return to their pre-Covid routine of dry cleaning and laundry services? No way. 

Sure, we see people embracing old freedoms and getting back out in the world, but we know the past year-and-a-half has changed all of us. While the overall benefits of getting your clothes cleaned remain pretty much the same, the reasons for signing up are likely broader. Maybe even deeper. What worked before to attract new guests may not work now, at least not at scale.

So how does this change our approach in social media marketing? Well, we’re investing in social platforms to win back old guests and generate new leads, but we’re doing it humbly. It’s about re-learning why our prospective guests would choose to get their clothes cleaned. This method takes people – awesome people with a desire to learn. It takes a focus on creative and a strategy that sets us up for testing and actionable results. Here are our four major social media focus areas as consumers emerge from their homes. 

1) True team collaboration

We have amazing people to drive our efforts who not only have the skills, but also the passion and desire to collaborate. In a learning environment, speed is really important and we believe collaboration in particular is the fuel.

2) Intense focus on creative

Ensuring our social media creative format is optimized for the campaign objective isn’t enough. We’re deeply focused on the creative concepts and ideas themselves, ensuring we’re bringing to life various existing insights and tensions in the industry since Covid.

3) Continual A/B testing

In a learning environment, being relentless with A/B testing is key. We don’t want to invest heavily in an unproven idea or concept on social media when these platforms make it so easy to test for lift. We may also identify some additional segments of people we weren’t talking to before.

4) Accountable to results

Learning is just learning until you apply it. Our team has adopted a continual monthly process where we capture a social campaign’s objective, strategy, optimizations, results, and action steps so we can apply what we learn for greater business impact. Everyone in the organization, whether they’re in finance, R&D, or marketing learns at the same time.

Published: July 28th, 2021

Share this Feature

ZIPS Cleaners
ZIPS Cleaners
ZIPS Cleaners

Recommended Reading:


comments powered by Disqus
American Family Care



Franchise Update Magazine: Issue 3, 2021
Franchise Update Magazine: Issue 3, 2021

Russo's New York Pizzeria
InterContinental, Atlanta
JUN 18-20TH, 2024

Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30+ years, FUM has been the leader in providing valuable...
Germany enjoys the strongest economy in Europe, where nearly 1000 franchise brands and 120,000 franchise owners employ over 700,000 people....

Share This Page

Subscribe to our Newsletters