Basecamp Fitness Franchise Opportunity
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Basecamp Fitness Franchise Opportunity

Financial Information:

Cash Investment: $200,000
Franchise Fee: $50,000
Total Investment: $500,760 - $734,848
Royalty Fee: 8% of gross revenue
Advertising Fee: 2% of gross revenue

Available Markets:

United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

Basecamp Fitness is expanding its franchising opportunities both domestically and globally. The new fitness concept is owned by Self Esteem Brands--parent franchisor to Anytime Fitness, the largest fitness franchise. The workout is one of the fastest and most efficient programs on the market and solves the needs of our customers' busy lifestyle.

Basecamp Fitness franchising opportunity

  • The US health & fitness club industry is a $32.3B industry
  • 42% of the 62.5 million Americans that belong to a health club are members of a boutique fitness studio
  • Boutique fitness maintains the highest average per-month and per-visit price of any fitness format

Basecamp Fitness is a coach-led class format that delivers 35 minutes of high-intensity interval training. Alternating 60 seconds of strength and 60 seconds of resistance cardio on our Assault Bike, the workout is designed to work the entire body, maximizing every moment while within the four walls of our studios.

Self Esteem Brands is the fitness industry's premier franchisor. From real estate to finance, training to marketing-we support franchisees like no one else. Our mission to improve the self-esteem of the word includes our franchise partners. Basecamp founder Nick Swinmurn, founder of, developed Basecamp Fitness based on the intense training regimens of mixed martial arts fighters. Nick took the intensity of a fighter's workout and added the energy and community of a studio experience to create something special. Anytime Fitness founders Chuck Runyon and Dave Mortensen saw the potential to take Basecamp Fitness into the Self Esteem Brands portfolio and apply the proven franchise support formula to make Basecamp Fitness the next great success story. By combining Basecamp Fitness' high intensity interval workout to the operational expertise of Self Esteem Brands, Chuck and Dave have launched an amazing new opportunity for franchisees.

Basecamp Fitness franchising opportunity

Basecamp Fitness offers members an array of retail to help supplement studio revenue. From high end yoga apparel to protein and CBD enhancements, retail plays an important role in the comprehensive brand experience. With a low introductory franchise fee and many of the best markets currently open, now is the time to join the Basecamp Fitness team!

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This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

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