Heyday Skincare Franchise Opportunity

Heyday is a fast-growing skincare company on a mission to provide expert skincare that empowers everyone to be their best self. Heyday is reframing the entire facial experience by making it easier, more affordable and more personalized for customers. By focusing solely on facials, Heyday can offer an effective membership model that promotes reoccurring business for lasting customer retention.

Franchise With Heyday

We're looking for franchising partners--entrepreneurs with a passion for empowering clients and estheticians. With personalization and expertise at the core of what we do, you'll equip your team with the tools and training needed to perform personalized treatments and guide their clients' skincare journeys.

Why Heyday?

Franchising can be a win-win situation when you have a brand and operations playbook that can be utilized by a local operator. At Heyday, we've created a best-in-class, single service business that has overwhelmingly succeeded in multiple markets.

Our unique attributes include:

• Personalized facials – no two Heyday facials will be the same, as our estheticians address skin’s individuality and leverage proprietary data that grows with every client.
• Data collection to enhance our personalized services – our estheticians connect with their clients to find out more about their current skincare routine and their goals, and we keep record of what services a client receives and what items they purchase from a Heyday shop to enhance their skincare regimen at home.
• Professional guidance – with education at our core, we’ve built the largest and most diverse cohort of expertly trained estheticians to guide our clients through their skincare journeys.
• Curated skincare products at every price point – Heyday’s shelves and treatment rooms are stocked with expertly-curated products that blend the power of nature with the smarts of science to get results.

The Skincare Market

• $103BN & Growing Category
• Service & Product, Men & Women
• Highly Loyal Category
• High Purchase Frequency - (4-12X/Year)
• Compelling Customer Economics
• Deep Emotional Resonance

Our Estheticians

We've built the largest, most diverse team of expert Licensed Estheticians--and in our shops, we constantly cultivate a culture of education and excellence.

Not to mention, Heyday estheticians are paid an hourly rate plus commission, which is above and beyond the industry standard of service-based commission pay only. Together, these elements combine to provide the ideal culture and environment for an aesthetician to thrive, resulting in a turnover rate of less than 15% — well below the industry average of 35% to 50%.

More Reasons to Franchise With Heyday

• After food, skincare is the number one daily routine in people's lives.
• COVID accelerated the already growing shift 
in skincare over beauty.
• Our membership-based revenue model sets shops up for success – 70% of shop revenue comes from recurring monthly memberships, on average.

The Opportunity

The Consumer Need

• Self-care, accessible, approachable
• Specialized services, focused treatments
• Expertise and guidance on personalized routines
• A brand to provide trusted skincare content
• Curated SKUs from independent and clean brands

The Current Market

• Beauty, expensive, intimidating
• Multi-service spas and salons
• One-size-fits-all product-pushing, unpersonalized
• Skincare misinformation and noise; beauty
• Limited options based upon "best margin deals" that salon owner receives from brand

Ideal Candidate

Heyday is looking to bring in highly motivated owners who are empathetic, interested in helping people be their best selves and are able to connect easily and quickly with people, and their communities. Multi-unit owners, former senior executives, and those with backgrounds in sales and marketing will find an opportunity with Heyday highly enriching.

If this sounds like you, request information to learn about Franchising with Heyday today!

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.