FRANCHISE Update Magazine Issue IV, 2021: 2022 Annual Franchise Development Report
FRANCHISE Update Magazine: 2022 Annual Franchise Development Report

Q4 | 2021

2022 Annual Franchise Development Report

Innovation shines extra brightly during the pandemic

MassageLuXe
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Revitalizing a Brand: What Wing Zone's revamp means for its future
Capriotti’s revamps Wing Zone with a focus on technology and the customer experience
David Bloom
Hot Concept! Bill Phelps is at it again with Dave's Hot Chicken
After co-founding Wetzel’s Pretzels and investing early in Blaze Pizza, Bill Phelps is at it again with Dave’s Hot Chicken!
Kerry Pipes
¡Muy Bueno! It's full speed ahead for this 5-brand Mexican food franchisor
Five-concept Mexican food franchisor MRI Heritage Brands grows comps during Covid and looks to further growth in ’22
Kerry Pipes
IFA Works To Transform Itself To Ensure the Future of Franchising
The IFA reconsiders how it can adapt to best serve its members in a post-Covid world
Michael Seid
Scooter's Coffee: "Amazing People, Amazing Drinks… Amazingly Fast" 
For Scooter’s Coffee CMO Bill Black, the customer experience is personal (Part 1)
Kerry Pipes
Scooter's Coffee: "Amazing People, Amazing Drinks… Amazingly Fast," Part 2
For Scooter’s Coffee CMO Bill Black, the customer experience is personal, part 2
Kerry Pipes
Hungry Howie's Pizza
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Jack in the Box EVP/CMO Adapts to Consumer Behavior Changes
How Jack in the Box’s CMO is adapting the brand’s communication and marketing strategies to match new consumer behaviors
Franchise Update Media
Freddy's Frozen Custard & Steakburgers Adapts to Consumer Behavior Changes
How Freddy’s Frozen Custard & Steakburgers is adapting its communication and marketing strategies to match new consumer behaviors
Franchise Update Media
What Is Fueling The Great Resignation and Today's Labor Shortage?
How much of your staffing problems are because of a labor shortage – or is it your culture and management?
John DiJulius
2022 AFDR, Part 2: Spend – Budget vs. Effectiveness
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) continue with a look at recruitment budgets vs. effectiveness
Eddy Goldberg
2022 Annual Franchise Development Report (AFDR), Part 1: Recruitment Budgets
Highlights from Franchise Update’s 2022 Annual Franchise Development Report (AFDR) begin with a look at recruitment budgets
Eddy Goldberg
Learn. Lead. Grow. The 2021 FLDC was a cause for celebration!
After taking a year off because of the pandemic, the Franchise Leadership & Development Conference returned this October, live and in person in Atlanta!
Kerry Pipes & Eddy Goldberg
2021 STAR Awards: Honoring the best in franchise recruitment
2021 STAR Awards recognize the best in franchise recruitment practices
Sara Wykes
How Scenthound Chooses and Works with Franchise Brokers
Scenthound’s VP of Franchise Development Patti Rother discusses how the brand selects and works with franchise brokers
Franchise Update Media
Franchise Scorecards: A grading system for franchisee success
Using franchise scorecards to improve franchisee performance can improve the entire system
Liane Caruso
Driven Brands' 10 Steps for Effective Franchise Recruitment Focuses on Education
Driven Brands’ VP of franchise development on his 10 steps for effectively nurturing and onboarding new franchisees
Jeff Todd
Shift from Telling and Selling to Asking and Listening in Franchise Sales
Asking evocative questions to prospects is a powerful way to improve your results
Evan Hackel
Where Are the Workers? It's complicated, but franchisors must adapt
Understanding the shift in today’s labor market means adapting to these changes or losing out to those who do
Darrell Johnson
Projected 2022 International Franchise Development by Country
Bill Edwards releases his 2022 country-by-country international franchise development projections
William Edwards
Jimmy John's Gourmet Sandwiches
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