Q3 | 2022

2022 Franchise Innovation Awards

4th Annual Franchise innovation Awards

Virtual Issue

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FEATURE

WBU Wins 2022 Overall Innovation Award for Franchising Marketing Leadership

Innovation Is in the Air

Primo CEO: Leading PrimoHoagies onto the national stage

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Franchisee at the Top: Leading by influence pays off at Robeks

Robeks’ president and CFO still operates two franchised locations as he guides the brand to success

Kerry Pipes

Turbo Tint Gains Traction: Teamwork drives Moran's new concept

Moran Family of Brands teams up with a longtime franchisee to create a new aftermarket automotive brand, Turbo Tint

Pete Baldine

Train, Train, Train: How you train is as important as what you train

How you train franchisees and their employees is equally important as teaching them required skills and brand standards

Marla Rosner & Andrew Seid

Local Digital Marketing: Creating an exceptional customer journey

Local digital marketing paves the way for brands to create an exceptional customer journey

Helen Bond

Local Digital Marketing: Test, Learn, Refine, and Scale

Creating an exceptional customer journey

Helen Bond

Retooled, Refreshed, and Renewed: The 2022 FCXC breaks new ground for customer marketing

The retooled and renamed Franchise Customer Experience Conference debuted in Atlanta to resounding acclaim

Kerry Pipes & Eddy Goldberg

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2022 Innovation Award Winners

Franchise innovators, game-changers, and disruptors were evaluated on their efforts to create and implement the most original and successful campaigns. HEre are the 2022 Innovation Award Winners.

Kerry Pipes & Eddy Goldberg

Flying High: Wearing two hats as president and CMO

Amy Phillips is both president and CMO at Altitude Trampoline Park, rising quickly since arriving less than 2 years ago

Kerry Pipes

How Mosquito Authority Is Using Social Media To Attract Quality Leads

We asked Matt Coffey, Director of Marketing at Mosquito Authority, what social media channels he’s finding most effective for attracting quality leads.

Franchise Update Media

How Homefront Brands Is Using Social Media To Attract Quality Leads

We asked Doug Poppen, Chief Marketing Officer for Homefront Brands, what social media channels he’s finding most effective for attracting quality leads.

Franchise Update Media

Well-Being and Retention: Making mental health a priority

Focusing on employee well-being is a sure path to retaining your best employees

John DiJulius

Trendspotting at FCXC: The Latest in Local Marketing

Report from the floor at FCXC: takeaways from consumer marketing pros

Jack Monson

Brand Consolidation: What's driving today's "mega" franchisors?

Multi-brand franchisors continue to expand as the wave of consolidation continues

Sara Wykes

Lead Generation and Recruitment at Complete Weddings + Events

We asked Clare Moore, Franchise Development Director at Complete Weddings + Events, how she has used innovation to enhance her brand’s lead generation and recruiting efforts.

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Lead Generation and Recruitment at The Camp Transformation Center

We asked Luis Font, Co-Founder of The Camp Transformation Center, how he has used innovation to enhance his brand’s lead generation and recruiting efforts.

Franchise Update Media