Baskin-robbins To Host Global 'Free Scoop Night'
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Baskin-robbins To Host Global 'Free Scoop Night'

GLENDALE, CALIFORNIA (Friday, March 14, 2003) - Baskin-Robbins announced its fourth annual "Free Scoop Night" event on Wednesday, April 30 from 6 to 10 p.m. local time. For the first time, this flavorful event has "gone global," and stores from Australia and the Caribbean to Asia and South America will be dishing out a free scoop of ice cream to customers.
In the United States, for every free scoop served at participating locations, Baskin-Robbins will make a donation to First Book, a national nonprofit organization that provides free, new books to children from low-income families. To date, Baskin-Robbins' Free Scoop Night donations have enabled First Book to distribute nearly a million new books to children across the United States.

"We're excited that this year through Free Scoop Night, we can say thank you, gracias, komapsumnida, obrigada, and domo arigato to our customers around the world," said Debra Newton, global communications director for Baskin- Robbins. "Here in the United States, this event provides an opportunity for us to underscore the importance of reading and children's literacy."

"For the fourth year in a row, Baskin-Robbins is making a terrific commitment to First Book, to literacy and to children," said Kyle Zimmer, President of First Book. "Thanks to the people of Baskin-Robbins, children across America will have wonderful bedtime stories today and brighter futures tomorrow."

Currently, Canada, Australia, Korea, Malaysia, Ecuador, Columbia, Portugal, Spain, Dominican Republic, Aruba, and Curacao will host Free Scoop Night on April 30. Japan will host Free Scoop Night on May 9, that nation's national ice cream day.

With more than 3 million consumers expected to stop by participating stores nationwide to enjoy a free scoop of their favorite flavor, Baskin- Robbins expects to give out an equivalent of 208 scoops per second. Around the world, Baskin-Robbins anticipates an additional 700,000 people will enjoy a free scoop of ice cream during the event.

About First Book

Washington D.C.-based First Book is a national nonprofit organization with a single mission: to give children from low-income families the opportunity to read and own their first new books. The primary goal of First Book is to work with existing literacy programs to distribute new books to children who, for economic reasons, have little or no access to books. In the last two years alone, First Book has provided almost 15 million new books to children in need in hundreds of communities nationwide.

About Baskin-Robbins

As the world's largest chain of ice cream specialty stores, Baskin-Robbins creates and markets its innovative, high-quality premium ice cream, specialty frozen desserts and beverages in the company's more than 4,700 retail stores around the globe. Baskin-Robbins is operated and marketed by Allied Domecq Quick Service Restaurants, which is part of U.K.-based Allied Domecq PLC. Baskin-Robbins carries on the tradition of offering spoonfuls of happiness to millions of customers every day.

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