BrightStar Healthcare Adds a New Chapter to Its Franchise Growth Strategy

By: BrightStar Care | 1,014 Shares 323 Reads

Full-service healthcare staffing agency partners with Renowned Franchise Veteran and Author Joe Mathews to Escalate National Expansion Plans

May 08, 2008 // Franchising.com // CHICAGO – BrightStar Healthcare is escalating its national franchising expansion plans with the expertise of franchising strategist, Joe Mathews. The full-service home healthcare and medical staffing agency is creating a breakthrough in franchise development with an aggressive growth strategy calling for 120 franchise locations within the next 15 months.

A veteran in the franchising industry with more than 20 years of experience, Mathews has implemented an effective growth plan for BrightStar Healthcare. Previously, Mathews has worked in franchise recruitment for Subway, Blimpie, Motophoto and Entrepreneur Source. In 2002, he founded the Franchise Performance Group and became a consultant, helping franchise companies excel in the business of franchising. Mathews is also the co-author of the book Street Smart Franchising, a straight-shooting franchise guide for both existing and prospective franchisees.

"Joe's experience in the franchising industry makes him an invaluable asset to BrightStar Healthcare in the implementation of our growth strategy," said Shelly Sun, Founder and President of BrightStar Healthcare. "His experience and knowledge makes him the perfect candidate to expand our brand by 400 percent."

BrightStar Healthcare is a full-service healthcare staffing agency that specializes in providing both medical and non-medical private duty homecare and healthcare staffing to corporate clients. While senior citizens make up the majority of the company's private duty clientele, BrightStar also works with high-tech pediatric and workers' compensation cases, long-term care and Veteran clients, as well as private trust and public guardian payers. BrightStar caregivers strive to improve their clients' quality of life, maintain their dignity, and relieve the stress that their families face on a day-to-day basis.

BrightStar's newly found relationship with Mathews couldn't come at a more appropriate time, as a recent study conducted by the National Coalition on Health Care states that health care spending in the United States is projected to reach $2.9 trillion in 2009. In addition, the U.S. Census Bureau asserts that the number of senior citizens is projected to reach 72 million by 2030, accounting for 20 percent of the total U.S. population.

"The aging population and BrightStar Healthcare's full spectrum of medical and non-medical in home and staffing services positions the concept for success in markets across the country," said Mathews. "BrightStar's top notch leadership and infrastructure has laid a concrete foundation for aggressive growth and I am fully prepared to ensure the success of our strategy."

Since launching the company's franchise operations in August 2005, BrightStar Healthcare has opened and/or signed over 50 locations in various markets throughout the United States, with 400 franchises slated to open by the end of 2010.

About BrightStar Healthcare

Based in Chicago, BrightStar Healthcare is a full-service healthcare staffing agency that provides medical and non-medical homecare to private clients within their homes, as well as supplemental healthcare staff to corporate clients such as hospitals and nursing homes. Our well-qualified, attentive caregivers provide peace of mind to clients and their families. We work to understand the needs of our clients and provide a customized care plan to match them with a qualified, pre-screened caregiver who is compatible with their needs. Serving the Chicagoland area for more than five years, BrightStar is one of the few home healthcare providers that offers both medical and non-medical homecare. BrightStar is available to all clients 24 hours a day, seven days a week. In January of 2005, BrightStar Franchising was founded.

For more information on BrightStar Healthcare visit www.brightstarhealthcare.com or for more information on BrightStar Franchising visit www.brightstarfranchise.com.

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