BrightStar Franchising Names Chuck Bailey President
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BrightStar Franchising Names Chuck Bailey President

September 29, 2010 // // CHICAGO - BrightStar Franchising, LLC, a full-service healthcare staffing agency that provides medical and non-medical homecare to private clients within their homes, as well as supplemental healthcare staff to corporate clients, announces Chuck Bailey as President.

Bailey, who has held various positions with the company since 2006, takes over the responsibility of maintaining and accelerating the growth of the company's LifeCare | KidCare | Staffing business and will guide its international expansion.

"This was an easy decision, the right decision, as we implement a purposeful time plan to take our business to the next level," said Shelly Sun, Co-Founder and CEO of BrightStar Franchising, who will continue to provide her dedicated leadership, while driving the company's strategic vision of developing complementary services to the brand. "Chuck shares the same values, passion and innate desire to keep our existing and prospective franchisees successful."

The announcement was made last week at BrightStar's annual conference, during which Sun shared the company's vision with its franchisees for additional brands over the next 5-7 years.

According to Sun, BrightStar's franchisees were excited about the opportunity for growth and appreciated the company's continued commitment to providing the highest level of support, as well as the growth in infrastructure that will further support them every day.

"Chuck is ready to take the helm, working with our franchisees to drive their success, which in turn will drive ours," Sun added. "Chuck will focus on franchisee results, the growth of the BrightStar brand and franchisee satisfaction, while I work on the enterprise and strategy and the launch of our next brand in 2011."

With nearly 25 years of senior executive experience in the manufacturing and healthcare industries, Bailey first joined BrightStar in 2006 as a franchisee in the Chicagoland area. In 2008, he sold his franchise so he could relocate to be with his family. Being in the business to help others and seeing the high growth of the industry and the values of BrightStar Bailey and Sun wanted to find a way to keep BrightStar in their family. Bailey joined the company's corporate team as vice president of operations one month after selling his franchise in 2008, only to be promoted nine months later to senior vice president, a role that increased his responsibility to include operations strategy, national account development, franchise support and overall operating efficiencies of the BrightStar franchise system.

"My call to action is to help our franchisees fulfill their dreams of business ownership by delivering a scalable business model combined with industry leading quality and service standards." Bailey said, noting his plans to maximize the company's growth by helping existing franchisees continue their rapid growth, by servicing new markets as well as through international expansion. "I am incredibly excited to take what I learned as a franchisee and as a member of BrightStar's leadership team to help our franchisees fulfill those dreams."

Founded in 2002, by Shelly and JD Sun, BrightStar Care is a full-service healthcare staffing agency that provides the full continuum of care, from homecare to supplemental staffing for corporate clients such as hospitals, nursing homes, and doctors offices. In August 2005, they launched BrightStar's franchising efforts, becoming the first franchising company in the United States to specialize in both medical and non-medical care and healthcare staffing.

BrightStar is one of the fastest growing companies in the multi-billion dollar healthcare industry, having grown from one company-owned store to over 170 locations in 34 states. With approximately 130 additional franchises already committed for, company plans call for having more than 600 territories sold by the end of 2013.

"BrightStar Care is raising the bar in the healthcare industry and is well positioned for breakthrough growth" Bailey added, highlighting that 78 percent of the company's system is less than two years old.

About BrightStar

Based in Chicago, BrightStar Care is a full-service healthcare staffing agency that provides medical and non-medical homecare to private clients within their homes, as well as supplemental healthcare staff to corporate clients. BrightStar's well-qualified, attentive caregivers provide peace of mind to clients and their families. They work to understand the needs of their clients and provide customized care to match them with a qualified, pre-screened caregiver who is compatible with their needs. BrightStar Care is one of the few home healthcare providers that offer both medical and non-medical homecare available to all clients 24/7.

For more information on BrightStar, please visit To learn more about becoming part of the BrightStar family as a franchisee, visit



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