Dogtopia Announces Expansion In Wisconsin
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Dogtopia Announces Expansion In Wisconsin

Local Husband and Wife Team to Open First Dogtopia Franchise Location in Madison, Wis. 

TYSONS CORNER, Va. - Feb. 19, 2013 // PRNewswire // - Dogtopia, a leading national dog daycare and spa franchise, announced today that it has signed a franchise agreement with Betsy and Jeff Jaeckle to open Wisconsin's first Dogtopia that will be located at 3231 Laura Lane in Middleton, Wis. This new development is part of Dogtopia's aggressive growth strategy to expand its brand to more than 400 locations across the U.S. and Canada over the next seven years. With services ranging from open-play dog daycare and overnight boarding to spa services, Madison-area residents will now have a unique place to take their pets to be cared for and pampered.

"We are thrilled to be opening our first Dogtopia and bringing Dogtopia's dog daycare philosophy to our community," said Betsy Anders Jaeckle , Dogtopia franchise owner. "My husband and I believe in Dogtopia's 'live. love. play.' philosophy, and we are excited to open an upscale facility to serve the Madison area's adored pets."

First-time franchisees, Betsy and Jeff Jaeckle , learned about Dogtopia after searching for a suitable dog daycare facility for their own two pups, Butter and Puddy. When they noticed a lack of services in their hometown, they began looking into potential franchising opportunities with Dogtopia and decided to bring the concept to Madison. The couple plans to open a second location within a couple of years.

"We are very excited to announce our expansion into Wisconsin and to start the year with strong growth," said Amy Nichols , chief executive officer of Dogtopia. "As we continue to expand our unique concept into new markets, it is important to identify franchisees like Betsy and Jeff who not only have a passion for dogs but are also focused on owning and managing a rapidly growing business."

Since Dogtopia launched in 2002, it has grown to 22 franchise and four company-owned locations nationwide, as well as six locations currently in development. Dogtopia's design mirrors that of a chic, upscale spa. Laid out in a similar manner as a children's daycare facility, Dogtopia has multiple playrooms to suit every dog's personality and size. In addition to daycare and boarding, Dogtopia also offers a spa, self-service dog wash, and a boutique to pamper dogs of all shapes and sizes.

To fuel growth, Dogtopia is now seeking regional developers to build the brand in select markets across the U.S. and Canada, including Chicago, Dallas, South Florida and Calgary. Candidates should have an affinity for dogs and the skills to grow a successful business within a proven franchise model. Regional developers will be required to open at least one store within the first year of signing then develop additional stores during a scheduled development period, either by opening and operating more units themselves or by recruiting franchisees for their region.

For more information regarding Dogtopia franchise opportunities, contact Renee Dee at or call 480.330.3737.

About Dogtopia

Dogtopia, prides itself on being a place where pets are valued as family and dogs enjoy playtime, spa treatments, and overnight stays in a positive environment. Dog owners have the assurance of leaving their pets in the hands of trained professionals while they're at work or away on vacation. Dogtopia associates nurture each and every pet as if it were their own. Each location offers dog daycare, boarding, spa services, and most also have professional grooming. Dogtopia does not breed discriminate and welcomes social dogs of all ages, sizes, and abilities. The company was founded by Amy Nichols in 2002 and began franchising in 2005. Currently, there are 22 Dogtopia franchises and four company-owned locations in operation across the U.S., and six additional locations in development. Visit for more information.

Media Contact:

Amanda DelPrete
Fish Consulting

SOURCE Dogtopia



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