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Hilton Worldwide to Open New Hotel in Historic Romanian Capital

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Hilton Garden Inn Bucharest Old Town Marks Mid-Market Brand’s Debut in the City

March 04, 2016 // Franchising.com // BUCHAREST and McLEAN, Va. – Hilton Worldwide (NYSE: HLT) has reached a franchise agreement with SC Apex Alliance 1 S.R.L. to open Hilton Garden Inn Bucharest Old Town in 2017. The 201-room hotel will be located within an historic listed building in the prime city centre location of Doamnei St.

Patrick Fitzgibbon, senior vice president, development, EMEA, Hilton Worldwide said: “Hilton Garden Inn Bucharest Old Town provides an incredible opportunity to sensitively preserve the façade of an historic city centre building, whilst incorporating a quality contemporary hotel within – a strategy which we are deploying to great success in European cities including Moscow, Paris, London and Szczecin.”

Romania is already home to five Hilton Worldwide hotels under three different brands, and Hilton Garden Inn Bucharest Old Town marks the brand’s debut in the city.

John Greenleaf, global head, Hilton Garden Inn said: “Hilton Garden Inn is now trading or under development in more than 100 locations across Europe, Middle East and Africa. Its accelerating growth has seen us open new properties in Milan, Malaga, Istanbul, and Dubai in the past 12 months, with many more currently under construction. This latest agreement will add another incredible European city to the portfolio, and we look forward to introducing guests in Bucharest to its award-winning service.”

Robert Esanu, Director, SC Apex Alliance 1 S.R.L. said: “Hilton Garden Inn Bucharest Old Town will offer guests a contemporary restaurant, cooked to order breakfast and 24 hour fitness centre, setting a new standard for this price point in the city. The prime location means that many of Bucharest’s top visitor attractions are within walking distance of the hotel.”

The hotel will benefit from participation in Hilton HHonors. HHonors members always get Hilton’s lowest price and Best Price Guarantee, along with HHonors Points, free standard Wi-Fi, access to digital check-in and digital key (at participating hotels), and no hidden fees, only when they book directly through Hilton.

Hilton Garden Inn Bucharest Old Town will be located at 12 Doamnei St, Bucharest, Romania.

About Hilton Garden Inn

Hilton Garden Inn is the award-recognized, peaceful and energizing hotel brand that continually strives to ensure today’s busy travelers are appreciated and have everything they need to be most productive on the road. Hilton Garden Inn offers the amenities and services for travelers to sleep deep, stay fit, eat well and work smart during their stay. Approachable and professional Team Members operating at more than 665 hotels around the world are committed to providing a welcoming and dependable hotel experience for every guest, every time which is reflected in the satisfaction promise to do whatever it takes to ensure every guest is satisfied, or they don’t pay. You can count on us. Guaranteed™. Hilton HHonors members who book directly through preferred Hilton channels receive instant benefits, including an exclusive discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key available exclusively through the industry-leading Hilton HHonors app. Visit www.hgi.com or news.hgi.com for more information about our locations.

About Hilton Worldwide

Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, comprised of more than 4,600 managed, franchised, owned and leased hotels and timeshare properties with more than 758,000 rooms in 100 countries and territories. For 96 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of 13 world-class global brands includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Hilton HHonors members who book directly through preferred Hilton channels have access to benefits including free standard Wi-Fi, as well as digital amenities that are available exclusively through the industry-leading Hilton HHonors app, where HHonors members can check-in, choose their room, and access their room using a Digital Key. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide on Facebook, Twitter, YouTube, Flickr, LinkedIn and Instagram. 

SOURCE Hilton Worldwide

Contacts:

Tilly Shirlaw
Hilton Worldwide - Europe
+44 (0) 207 856 8723
tilly.shirlaw@hilton.com

Christine Miller
Hilton Worldwide
+1 901 374 6462
christine.miller@hilton.com

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