Real Living Real Estate and® Team Up for Charity in Tucson
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Real Living Real Estate and® Team Up for Charity in Tucson

Real Living Real Estate network members raise money during Habitat for Humanity event

IRVINE, Calif. - March 31, 2017 - (BUSINESS WIRE) - Real Living Real Estate, one of the nation’s leading real estate franchisors and a member of the HSF Affiliates family of real estate brokerages, announced it recently raised funds for Habitat for Humanity Tucson during the franchise network’s first-ever 5k Fun Run, sponsored by® that took place at the Annual Sales Convention, Real Living Connection.

The idea for the 5k Fun Run originated when Robert McAdams Jr., president of Real Living Real Estate, sought to create a new team-building activity that would involve conference attendees in the Tucson community. “Having a tie-in to a local non-profit and finding a key sponsor made this fundraising event even more powerful,” he said. “It’s important to us to give back to the communities whose real estate needs we serve and Habitat for Humanity’s mission to end homelessness is a perfect fit for our network.”

After the Fun Run planning was underway, finding the event sponsor was next and for that role, McAdams looked to “Making dreams come true, one step at a time seemed too perfect of a connection for this exclusive sponsorship opportunity,” said McAdams, citing’s recent ad campaign, all about helping consumers find their dream home.

After meeting with McAdams at the Inman Connect in New York, Leza VanBeuren, VP of national sales at Move, Inc., which operates, made the commitment to sponsor the Real Living Connection 2017 convention and Real Living 5K Fun Run.

“We instantly recognized the parallels between the efforts of the team at Real Living Real Estate and our work at – in real estate service, in direct involvement with local communities and our belief in the importance of home in our lives,” said Ray Picard, executive vice president at “Habitat for Humanity is one of our favorite organizations to partner with and we are proud to extend our contribution through our participation in this event.”

Gino Blefari, CEO of HSF Affiliates, applauded Real Living Real Estate network professionals on a successful event. “Congratulations to the network for its support of Habitat for Humanity Tucson,” he said. “Bringing the dream of homeownership to those who need it most speaks directly to the core values of Real Living Real Estate.”

About Real Living Real Estate

Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016, Real Living Real Estate was named "Real Estate Agency Brand of the Year" and "Most Loved" real estate brand in the 28th annual Harris Poll EquiTrend® study. Additionally, the Real Living Brand and its innovative concepts were recognized by Entrepreneur magazine as well as Inman News, receiving several Inman Innovator Awards. Real Living was also named "the Most Promising New National Brand" by the Swanepoel TRENDS Report. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc., a Berkshire Hathaway affiliate.

About Move, Inc.

Move, Inc. provides unsurpassed real estate information, tools and professional expertise across a family of websites and mobile experiences for consumers and real estate professionals through all stages of the home journey. The Move network includes® as well as Doorsteps®,™ and SeniorHousingNet?. Move also offers a complete solution of software products and services to help real estate professionals serve their clients and grow their business in a digital world, including ListHub™, the nation’s leading listings syndicator and centralized intelligence platform for the real estate industry; Top Producer® Systems; FiveStreetSM and Reesio as well as many free services. It has a perpetual license to operate® from the National Association of REALTORS®.® is the trusted resource for home buyers, sellers and dreamers, offering the most comprehensive source of for-sale properties, among competing national sites, and the information, tools and professional expertise to help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today helps make all things home simple, efficient and enjoyable.® is operated by News Corp [NASDAQ: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS®. For more information, visit®.


Melissa Kandel
HSF Affiliates LLC
Director of PR, Communications and Digital Media

Vanessa E. Murray
TAKE Success, LLC

SOURCE Real Living Real Estate



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