United Real Estate Selects Adwerx Enterprise To Power Automated Listing Advertising Program
Real estate listing ads automatically launch to time with property debut.
August 03, 2018 // Franchising.com // DURHAM, N.C. - United Real Estate, a national franchise with over 3,600 agents, announces that it is using the Adwerx Enterprise Automated Listing Advertising Program to deliver digital advertisements for new listings. The ads feature property imagery, brokerage branding, and agent contact information all automatically compiled and deployed as soon as the listing is made public.
Digital advertising remains one of the most efficient and effective ways to reach consumers. The listing ads are targeted based on location and online behavior and run for one week timed to the property launch. Agents can customize and extend the campaign as needed, and are also provided with complete reporting to share with their clients.
“Our goal as a company is to make certain our agents have the training and tools they need to become and remain the residential real estate micro local market expert for buyers and sellers in the communities they serve,” said Dan Duffy, CEO, United Real Estate. “We seek to select partners that offer services and products that complement and easily work with our robust agent productivity platform. Our strategic relationship with Adwerx will allow all of our agents to effectively market themselves and their listings in a digital format to better build their agent brand, grow their customer base and help more consumers realize their home ownership dreams.”
United Real Estate and Adwerx have both been named to the Inc. 5000, a list of the fastest-growing private companies. United recently announced that it saw over 106 percent growth in agent count during the first quarter of 2018. The company has expanded in both office and agent count due to its agent-centric commission-based business model and its full-service solutions designed to provide agents with the latest training, marketing, and technology tools. United Real Estate was also recently ranked among Entrepreneur’s Franchise 500 and was awarded a top 25 position on Entrepreneur’s Top New Franchise list.
“United Real Estate is known for their innovative approach to real estate and that includes incorporating up-to-the-minute technology like our Automated Listing Advertising Program,” added Jed Carlson, CEO of Adwerx. “Agents need every tool at their disposal in this fast-moving real estate climate. Our product is designed to provide property visibility while not interrupting the agent’s workflow.”
A recent study by Adwerx and REAL Trends showed that while brokers and agents often have different priorities for marketing initiatives, online advertising satisfies both by providing brokerage branding as well as immediate local visibility for agents and the properties they represent.
About United Real Estate
United Real Estate - a division of the United Real Estate Group - was founded with the purpose of offering solutions to the challenges facing agents in the residential real estate brokerage industry. Providing the latest training, marketing and technology tools to both agents and brokers under a 100-percent commission strategy, United Real Estate makes it more profitable for an agent to sell real estate and for real estate brokers to leverage a complete system to better grow a successful, thriving real estate brokerage. Named as a "frontrunner" in the real estate industry in 2013, "part of the next generation of real estate brokers" in 2014 by the Swanepoel TRENDS Report, as well as being listed in the "Power 200 Most Influential" from 2015-2018 by Swanepoel Power 200.
United Real Estate has more than 75 offices and over 3,600 agents. Through a worldwide franchise solution, United continues to rapidly expand and was named to the Inc. 5000 fastest growing private companies in 2015-2017 and 2018 Entrepreneur Franchise 500® - Ranked in Top 100 New Franchises, Top Franchise and Top Brands. Driven by an unwavering commitment to giving back, a pillar of United's core values and guiding principles, United Real Estate is proud to support and partner with Autism Speaks, the world's leading autism science and advocacy organization, as United's charity of choice.
One of the fastest growing companies in real estate technology, Adwerx automates digital advertising for brokerages to delight the seller and increase agent satisfaction. Adwerx helps individual agents promote themselves and their listings online, working with over 115,000 real estate customers across the US, Canada and Australia. Adwerx was ranked #173 on the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
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