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2018 World Gym Convention Highlights The Future Of The Iconic Brand

By: World Gym |  0 Shares     77 Reads

September 20, 2018 // Franchising.com // Los Angeles, California - World Gym International, the iconic global brand for bodybuilding and seriously fun fitness, gathered franchisees, vendors and partners from 9 countries for the 2018 World Gym International Convention in Las Vegas on September 5-8, 2018. The annual gathering was held at the Aria Resort & Casino in Las Vegas with nearly 200 attendees, including gym owners and staff from Australia, Brazil, Canada, Egypt, Lebanon, Mexico, Taiwan, United States, and Russia. The convention featured a “Beginnings” theme, letting members and franchisees know that no matter what stage you are in in life that World Gym is ready to get you started, helping everyone achieve their dreams with the best team, coaches, and community possible.

“I look forward to the convention every year, which really feels more like a family reunion,” said Guy Cammilleri, CEO of World Gym. “Our global network comes to the convention to train together, learn together, support each other, share ideas and help each other improve our businesses. This year’s convention was our most successful yet.”

On Wednesday, the event kicked off with an opening ceremony led by Cammilleri, where he highlighted the growth of World Gym over the last year, the turn-key digital marketing platform for franchisees, exceptionally profitable results of the turn-key digital marketing platform at the corporate owned World Gym locations, new advertising campaigns, the new World Gym app with fitness tracking features and the enormous success of the World Gym Athletics program. Thanks in part to World Gym Athletics, Cammilleri is projecting that World Gym will grow to 500 gyms by 2023 which would be a mix of full-service gyms & World Gym Athletics Studios.

Over the next three days, franchisees had a chance to participate in different roundtable discussions and educational sessions hosted by the World Gym International team, including topics like business planning, developing your next World Gym, growing personal training, inspiring members to become athletes who want to train, and the latest digital marketing tools with industry leading experts.

At the trade show, World Gym owners were able to meet with a variety of different vendors highlighting their latest equipment, apparel and services. The trade show included Premier Vendors like Precor, ABC Financial and Matrix, as well as important service providers, who help with local and digital marketing, customer acquisition and member retention.

The keynote session this year by Olympian Nikki Stone was inspirational and highly memorable. Stone spoke about fighting back against insurmountable odds to become the 1998 Olympic gold medalist in aerial skiing along with numerous other prestigious titles and awards. Her speech chronicled her incredible journey and tribulations and she encouraged and motivated everyone that no matter what life throws at you, you are able to rise above it all and “spread your wings.”

World Gym Athletics growth was a focal point for the convention. Developed and led by Doug Katona, WGI’s Chief Operations Officer and Director of Training & Education, World Gym Athletics launched in 2017 as both a signature small group training program for members and a new ongoing education and training program for coaches. Over past year, WGI has held 10 certifications and certified more than 400 trainers at dozens of World Gym facilitates across the United States. Every gym that has implemented the World Gym Athletics program has seen a dramatic increase in personal training revenue and a notable decrease in membership churn. To highlight that success and demonstrate the program to all the franchisees in attendance, Katona and Cammilleri led group morning workouts and demonstrations each day of the Convention.

The convention is also where World Gym hosted their first certification for One Barbell, a new 30-minute class designed to get your Athletes all-over strong. Each class includes 10 minutes of prep, skill and technique and 20 minutes of all-out, fast-paced barbell and bodyweight movements. One Barbell is perfect for Athletes who want a fun, complete full-body workout in just 30 minutes. Over 50 coaches participated and are now certified to teach this exciting edition to World Gym Athletics programming.

The event concluded with the annual awards gala recognizing franchise owners, members, and staff for their achievements over the last year. The recipients recognized were:

Best Social Media Marketing	WORLD GYM MILLSBORO
Best Public Relations Campaign	WORLD GYM AUSTRALIA
Best Charitable Initiative	WORLD GYM BRASÌLIA
Best Overall Marketing	WORLD GYM TAIWAN
Most Successful Ownership Change	WORLD GYM BARRIE
Best Rebranding - USA	WORLD GYM DALE CITY
Best Rebranding - International	WORLD GYM PENRITH
Best Gym Design & Branding - International	WORLD GYM ZHUBEI
Most Improved Gym - International	WORLD GYM BEAUPORT
Best New Gym - Canada	WORLD GYM GUELPH
Best New Gym - International	WORLD GYM KRASNOGORSK
Best New Gym - Australia	WORLD GYM BURPENGARY
Best New Gym - Taiwan	WORLD GYM TAIPEI DAZHI
Best Latin American Gym	WORLD GYM CURITIBA
Best Australian Gym	WORLD GYM TOWNSVILLE
Best Canadian Gym	WORLD GYM NEUFCHÂTEL
Best Middle East / African Gym	WORLD GYM ALEXANDRIA STANLEY
Best Russian Gym	WORLD GYM KRASNODAR
Best Taiwanese Gym	WORLD GYM TAICHUNG LIMING
Best World Gym Athletics Program	WORLD GYM MILLSBORO
Vendor of the Year	ABC FINANCIAL
Most Inspirational Member	JONATHAN SALAS, WORLD GYM INGRAM PARK
Most Inspirational Employee	AMANDA FREEMAN, WORLD GYM AUSTRALIA
Franchisee of the Year	WORLD GYM TAIWAN

The World Gym Convention is made possible in part thanks to its sponsors, vendors, and exhibitors, including Premier Sponsors Precor, ABC Financial and Matrix Fitness, as well as featured vendors Accuiq, American Barbell, Cellucor, Club OS, Ecore, Europa, FitMetrix, Inc., HydroMassage, Main Street Hub, Muscle-Up Marketing, Real Ryder, Stages Cycling, U-Max, USI, TRX, web.com and X-Treme World Sport.

World Gym will announce the dates and location for the 2019 International World Gym Convention at worldgymconvention.com in the coming weeks.

For more information on World Gym International, please visit worldgym.com.

About World Gym International

The iconic World Gym brand was founded in 1976 by Joe Gold during the glory days of “Muscle Beach” in Santa Monica, CA when serious fitness collided with the world of Hollywood celebrities. Since then, World Gym has evolved into an internationally recognized brand that has captured the imagination of fitness enthusiasts around the globe. World Gym is dedicated to creating a network of ultimate workout destinations everywhere. With its headquarters located in southern California, World Gym currently has over 200 locations in 22 countries and territories, including Australia, Brazil, Canada, Cayman Islands, China, Costa Rica, Egypt, El Salvador, Germany, Guatemala, Hong Kong, India, Lebanon, Macao, Mexico, Pakistan, Russia, Saudi Arabia, South Korea, Taiwan, the UK, and the United States. To learn more about World Gym and franchise opportunities with this storied brand, please visit worldgym.com.

Media Contact:

Brian Rosman
Dog and a Duck
brian@dogandaduck.com
323.443.7780

SOURCE World Gym International

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