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Woodcraft Hires New Sales and Marketing VP

By: Woodcraft |  1,023 Shares     542 Reads

Woodcraft has hired a new vice president to oversee the five sales and marketing departments.

PARKERSBURG, W. VA. (PRWEB) April 29, 2019 - Beth Coffey, a former Hobby Lobby executive, has been hired to fill the Vice President of Sales and Marketing position at Woodcraft, according to an announcement by Jack Bigger, Woodcraft President/Chief Executive Officer.

Coffey’s first day at Woodcraft was April 15. As a member of the Leadership Team, she will oversee the activities of the five sales and marketing departments.

“Beth comes to us from her most recent position as Director of eCommerce, Sales and Marketing for Hobby Lobby. She brings to Woodcraft experience and expertise in the areas of both print and digital sales and marketing, and we are expecting her to transition quickly and easily to our multichannel operation. We are so pleased Beth has decided to be a part of the Woodcraft organization,” Bigger said.

In addition to Hobby Lobby, Coffey’s career experience includes other great brands such as Apple and IBM, and she has vast experience in the omni-channel marketplace.

Vice President Coffey will bring to her new responsibilities a focus that has marked her whole career.

“One of the things I am passionate about is the customer and the customer’s experience, both in the store and on the website,” Coffey said.

Coffey has relocated to Marietta, Ohio, with her two dogs, Kidder (rescued from a shelter) and Chance (showed up at her door and never left). In addition to spending time with family in Houston, Texas, she enjoys playing the guitar and is an avid golfer.

“I look forward to getting involved in the community and church activities,” Coffey said.

Founded in 1928, Woodcraft is the industry leader in providing a wide variety of top quality products, educational opportunities and one-on-one guidance to woodworkers at all skill levels. The Parkersburg, West Virginia-based company sells more than 20,000 products at retail stores in over 70 major metropolitan areas across the U.S., through 1.5 million Woodcraft catalogs distributed annually in all 50 states and 117 countries and online at Woodcraft.com.

For more information, please contact the store nearest you, visit woodcraft.com or call (800) 535-4482.

Media Contact:

Lori Harper
Woodcraft Supply LLC
+1 (304) 865-4107 Ext: 2107

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