Alamo Drafthouse Announces July Opening For Downtown LA Location, An Expansion Of Season Pass Program, And Key Local Hires
The 12-screen theater will open next month with select showings of new releases and the opportunity to sign up for the new Alamo Season Pass subscription program.
June 20, 2019 // Franchising.com // Los Angeles, CA - Alamo Drafthouse Cinema announced today that construction on the highly anticipated downtown Los Angeles location is nearly complete. The cinema anticipates a "soft launch" in early July with an opening slate of independent and blockbuster films, as well as a wealth of repertory titles featuring beloved classics and hard-to-find cult favorites.
Additionally, the cinema chain announced that it will also expand its Alamo Season Pass subscription beta test in Los Angeles. Members of the subscription plan will be able to watch a movie a day and reserve their seats in advance for one low monthly fee. The beta test will roll out in Los Angeles during the soft launch period, beginning with a small group from a waitlist and then expanding the membership in the near future. Guests may add their name to the waitlist at drafthouse.com/victory/seasonpass.
Leading the charge at the brand-new Los Angeles location is Rachel Walker, Head of Creative and Programming. Walker brings years of experience on the film festival circuit and as a genre content consultant for studios, networks, and indie filmmakers.
"Getting to put together a programming experience that blends the sensibilities of Los Angeles and the Alamo Drafthouse is a dream come true," says Walker. "My colleagues and I look forward to working with the community to create a home for all different types of film fans."
Walker is joined by a leadership team with deep California roots, including:
- Head of Marketing Anam Syed, fellow lifelong Angeleno.
- General Manager Leslie Newell, an Alamo Drafthouse veteran who most recently worked at Alamo Drafthouse New Mission in San Francisco.
- Claire Brooks, who oversees private and corporate events.
- Former Geek and Sundry producer Ash Minnick, who'll shape Drafthouse’s flagship tabletop gaming community initiative.
“The reason Alamo Drafthouse exists and continues to grow is to support the movies that we love,” says Alamo Drafthouse founder and CEO Tim League. “After SO MANY years of planning and development, to be opening in Los Angeles with such a strong team of movie-lovers at the helm is absolutely thrilling.”
Alamo Drafthouse Los Angeles is a state-of-the-art facility featuring twelve auditoriums, each with 4K laser projectors and one with 35mm film projection. Like the brand’s nearly forty other locations across the country, the downtown Los Angeles theater includes a full bar and kitchen, as well as the unique bar and video store Video Vortex, where Blu-Rays and DVDs will be available for free rental.
Alamo Drafthouse Los Angeles is conveniently located at The Bloc, an open-air urban property in the heart of downtown Los Angeles, hosting an array of unique shops, premier retailers, restaurants and entertainment. At the Plaza level of The Bloc, the Blue, Red, Purple, and Expo lines converge - making it easy to reach from Hollywood, North Hollywood, Mid-Wilshire, Santa Monica, South LA, and Long Beach. Easy-access validated parking is available on-site in the The Bloc’s garage, and bike parking is readily available inside the theater.
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About Alamo Drafthouse
Alamo Drafthouse Cinema was founded in 1997 as a single-screen mom and pop repertory theater in Austin, TX. Twenty-two years later, with 38 locations and counting, Alamo Drafthouse has been called "the best theater in America" by Entertainment Weekly and "the best theater in the world" by Wired. Alamo Drafthouse has built a reputation as a movie lover's oasis not only by combining food and drink service with the movie-going experience, but also introducing unique programming and high-profile, star-studded special events. Alamo Drafthouse created Fantastic Fest, a world renowned film festival dubbed "The Geek Telluride" by Variety. Fantastic Fest showcases eight days of genre cinema from independents, international filmmakers and major Hollywood studios. Alamo Drafthouse's collectible art gallery, Mondo, offers breathtaking, original products featuring designs from world-famous artists based on licenses for popular TV and Movie properties including Star Wars, Star Trek & Universal Monsters. Alamo Drafthouse continues to expand its brand in new and exciting ways, including Birth.Movies.Death., an entertainment content platform for movie lovers, and the American Genre Film Archive, a nonprofit film archive dedicated to preserving, restoring and sharing film.
About The Bloc
Located on a full city block in the heart of downtown Los Angeles between Hope and Flower streets, The Bloc is the city’s largest mixed-use site, comprised of 420,000 square-foot, open-air urban retail center; a 722,000 square-foot office tower; and a luxury 296-room Sheraton Grand Hotel. Owned by National Real Estate Advisors’ INDURE Build-to-Core Fund, The Bloc is completing a $250 million enhancement. It encompasses unique shops, premier retailers, restaurants, entertainment venues, upscale hospitality and prime LEED-certified office space. Originally built in 1973 by architect Charles Luckman, the redevelopment is anchored by a fully-renovated Macy’s flagship store, brand new UNIQLO, JOEY Restaurants, and Alamo Drafthouse Cinema, as well as a completely refurbished Sheraton Grand Hotel, and the 33-story Class-A office building. The Bloc also features a direct connection to the 7th Street Metro Center Station where four lines converge. For more information, visit www.theblocla.com. @TheBlocLA
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