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Over One Million Zappka Users in One Month!

By: Zabka Polska |  1,021 Shares     371 Reads

Zabka’s mobile application still among top 3 most downloaded shopping apps

July 24, 2019 // Franchising.com // Poland - The mobile application of the Zabka retail chain exceeded one million users within the first month after the completion of the pilot. What is more, Zappka has become one of the most popular free applications on Google Play and the App Store, downloaded more often than such applications as: Youtube, Facebook, or Messenger.

Our application is in the forefront of the most downloaded applications in Poland, and we have no online sales. This is the best proof that we fully responded to customer expectations, creating new opportunities for presenting our offer combined with a loyalty program. Every day there are tens of thousands of new registrations, and the sales of products promoted in the application are constantly growing – emphasized Tomasz Blicharski, Chief Financial & Development Officer at Zabka.

The application attracts users with interesting promotions and opportunities to collect zapps and exchange them for prizes. Each zloty spent in the Zabka chain is worth 4 zapps – so far the users of zappka have collected several hundred million of them. The most frequently received prize is a hot dog, offered in Zabka Cafés. If we wanted to place all the hot dogs collected as prizes in the application on top of one another, their height would be equal to over 42 Eiffel towers or 136 football fields.

Zabka plans to enrich the application with new features and communicate its benefits with marketing campaigns. One of the flagship products of the network, which application users can already buy at an attractive price, are the Foodini fruit and vegetable smoothies, conquering the hearts and taste buds of the customers. Zappka and Foodini are also the stars of a recently launched TV campaign.

The application is available free of charge on Google Play for Android users and on the App Store for devices running on iOS. It can be downloaded at – Android: android.zappka.pl and iOS: ios.zappka.pl. The terms and conditions of Zappka are available in the application in the “Settings” tab under “Terms of service”. Further information can also be found in information materials in our stores, as well as directly from the franchisees and sellers.

About Zabka Polska Sp. z o.o.

Zabka Polska Sp. z o.o. is the owner of the largest chain of convenience stores in Poland, consisting of more than 5700 outlets run by around 4000 franchisees under the Zabka brand. Over the twenty years of its operation on the Polish market, the Company has become the leader in the convenience store segment. Our stores are visited daily by 2 million customers, and 12 million consumers live no more than 300 m from the nearest Zabka store. Over 3700 stores are already functioning in the new format, enriched with a wide range of additional services. We are developing our business responsibly. The Company's CSR pillars include: care for the natural environment, responsible food sales, personal development and education, support for local communities, and care for health and active lifestyle. For more information on Zabka stores visit: www.zabka.pl. For more information on Zabka Polska visit: www.zabka.pl.

Media Contact:

Press Office
biuro.prasowe@zabka.pl

SOURCE Zabka Polska Sp. z o.o.

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