Perspire Sauna Studio Finalizes Multi-Unit Deal with Expansion into Nashville, TN and Additional Studios in Atlanta, GA.
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Perspire Sauna Studio Finalizes Multi-Unit Deal with Expansion into Nashville, TN and Additional Studios in Atlanta, GA.

November 20, 2019 // // NASHVILLE, TN | ATLANTA, GA - Perspire Sauna Studio is excited to announce their expansion of infrared sauna studios and chromotherapy to Nashville, Tennessee. The first opening is slated for Summer 2020.

In the most recent multi-unit agreement with BetterCap Partners, Perspire will not only be opening in Nashville but adding four more studios to the Atlanta, Georgia market. Jan Zalud, of BetterCap Partners, has partnered with the current Atlanta Franchisees under a new LLC, BC Sweat Group LLC, to open and manage these locations according to their development schedule over the next two years. Zalud brings to Perspire his years of experience managing private equity funds and his recent experiences in developing territories for franchise brands like Prose nail salons, and City Row fitness gyms.

“Perspire is the first and largest infrared sauna studio brand in the U.S. and perfectly fits into FG Brands' wellness and health portfolio of companies that deliver unparalleled wellness experiences to our members. When Tiffany [McKenzie] brought Perspire to Atlanta as the first infrared sauna studio, Atlanta immediately embraced its many health and wellness benefits. Perspire has created ‘cult-like’ following among its members who understand the importance of self-care and who love all the benefits infrared sauna session provides. We are excited about what lies ahead, and we are looking forward to working with Lee [Braun, Perspire CEO], the Perspire team and Tiffany to grow the brand's footprint,” shares Zalud.

This expansion is possible in large part to the risk the [Perspire] Atlanta franchisees took in testing out a new marketplace with the Perspire brand, which has proven to be a great success.

"We are thrilled to partner with BetterCap to grow the Perspire brand in Atlanta and Nashville. We were lucky to be the first out of state franchise of the Perspire brand. As more people became aware of the benefits of infrared technology and the sustainability of a Perspire franchise, we knew we needed to grow quickly to become a serious stakeholder in the market. With the help of BetterCap we are able to take our best practices of being strong, community-minded franchisees and match it with BetterCap’s financial and operational expertise to grow the brand's footprint in the Southeast,” states McKenzie.

“Our [Perspire] goal has always been to partner with those individuals who are passionate about health and wellness along with building a brand that they can feel good about. We couldn’t be more enthusiastic to collaborate with Jan and continue to grow the company with Tiffany and the incredible Atlanta team,” says Shery Christopher, Director of Franchising for Perspire.

Perspire Sauna Studio makes it easy to be a successful Franchisee with a low investment model, minimal labor requirements, no special licensing or training needed and a robust training and support system in place. Learn more here:

About Perspire Sauna Studio

Perspire Sauna Studio is the original infrared sauna and chromotherapy studio franchise in the US. Before Perspire, there were no public infrared sauna studios where anyone could go to access the powerful healing benefits of infrared and color light therapy. With a focus on the natural health benefits of infrared sauna therapy, excellent customer service, and unique guest experience, Perspire aims to set the standard for infrared and color light therapy studios as they expand throughout the country.

Perspire Sauna Studio’s first sauna studio was founded and is headquartered in Orange County, California, in 2010 and is owned by Lee Braun and Ken Arsenian. For more information, please visit, and follow the brand on Instagram @perspireaunastudio and Facebook @perspiresaunastudio.

SOURCE Perspire Sauna Studio


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