Announcing Franchise Leadership & Growth Virtual Conference
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Announcing Franchise Leadership & Growth Virtual Conference

August 10, 2020 // // SAN JOSE, CA/ATLANTA, GA - Recognizing health considerations related to COVID-19, Franchise Update Media is changing the in-person Franchise Leadership & Growth Conference to a virtual event to be held October 13-15, 2020. The conference will showcase timely speakers, sessions and collaboration for franchisor C-suite, marketing, and sales and development executives to learn the most effective growth strategies and best practices for success in the challenging times.

"While we’re all longing for the days of gathering together in person, it was so important for us to find a way to bring the incredible content that our conference Advisory Boards, speakers and team have put together, at a time when franchise leaders need it most", said Therese Thilgen, CEO of Franchise Update Media. "I’m thrilled that we’ve been able to build an innovative platform to showcase the mission-critical information to help franchisor teams collaborate more closely and drive success in the areas of marketing, development and leadership."

"In speaking with franchisors, their top priorities are igniting business growth for their franchisees, and reaching prospects to expand their system. It is more important than ever for marketing and development teams to work together – and lead their teams effectively - to facilitate growth," said Therese Thilgen, CEO of Franchise Update Media. "We’ve created this conference to help both teams collaborate more closely than ever to elevate their leadership and support their franchisees and prospects as we move to a new normal."

The Franchise Leadership & Growth Virtual Conference will be conducted via a series of live and pre-recorded sessions scheduled over three days. The conference will have a unique focus on Marketing, Franchise Development and Leadership. In addition, attendees will be able to learn from the live presentation of the Franchise Update Media Innovation Awards, presentation of the Annual Franchise Development Report and Annual Franchise Marketing Report, Keynote Speakers, Business Solution Roundtables and a state of the industry Sponsor Resource & Networking Area.

Given the overall state of the economy, we are introducing the opportunity for franchisors to register their brands with up to four attendees, for the special registration rate of $299 per brand.

As the premier event producer in the franchise industry, Franchise Update Media is known for its high-level speakers, content, networking and sponsors. This event provides the next best experience to meeting in person that thousands of conference attendees have come to rely on.

"We look forward to presenting this platform for everyone to engage in virtual networking, content, and a shared experience that showcases the best practices and case studies as franchising’s leaders share their stories and answer questions from their peer attendees. We’re very excited to introduce this new event in October!"

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About Franchise Update Media

Franchise Update Media has been a leader in the franchising space for more than 30 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two print magazines, four e-newsletters, four annual conferences, independent research, and books, all focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives. For more information, visit

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Diane Phibbs
EVP & Chief Content Officer
Franchise Update Media

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