911 and SWERVE Driving Schools Grow Revenues, Drive Innovation
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911 and SWERVE Driving Schools Grow Revenues, Drive Innovation

Driving Schools Generate Spike in Systemwide Student Enrollments

August 26, 2020 // Franchising.com // ISSAQUAH, Wash. – Not even the pandemic can slow down The Driver Training Group.

The group, which is the parent company for 911 Driving School and SWERVE Driving School, recently announced that systemwide revenues in June, July and August were up year-over-year. In fact, recent systemwide sales have exceeded projections, with a 17% increase in sales for June and 15% increase in July. The company projects a 22% uptick in August based on current student enrollments.

A pioneer in the driving school sector, at the onset of the pandemic, The Driver Training Group partnered with Washington state officials to gain approval for web-based learning for not only all of its 911 and Swerve Driving Schools in the state of Washington, but for all driving schools in Washington. Its efforts allowed for driver education businesses to continue operating and sustain revenues while providing necessary training and services to the citizens of Washington in a safe and socially responsible manner.

“Driver education is a great way to give students a sense of normalcy and the opportunity to socialize – safely – right now,” said Joe Giammona, CEO of The Driver Training Group, and a national leader in advocacy for driver education. “I’m proud of the fact that we were able to help so many small businesses stay open during the pandemic. The team at Washington’s Department of Licensing was very collaborative and we were able to accomplish a lot in a short time.”

Through its work alongside Washington state officials, The Driver Training Group was able to replicate its success in other markets its brands operate in, including South Carolina, Ohio and Colorado.

“In addition to helping the driver education sector stand strong, we were able to share our internal processes, resources and technologies with small business owners in other industries to ensure the safety and security of everyone’s staff, students and our citizens.”

As the state and country looks ahead to unpredictable months in regards to the pandemic and possible closures, The Driver Training Group is proud to have laid the groundwork for systems and processes allowing the industry to continue operations. Additionally, citizens will be able to continue their progress towards getting their driver’s license.

911 and SWERVE Driving Schools were created to inspire, educate, engage and motivate drivers to perform safely and responsibly behind the wheel. It has developed multiple programs for teen, adult, government and corporate fleet drivers that go beyond traditional driving lessons or driver’s education courses. Instructors prepare students mentally for driving on the road by helping them understand the driving environment, develop the ability to assess their risks and capabilities in a variety of different driving situations, and help them understand the limits of their vehicle.

For more information on 911 Driving School or to find a location near you, visit 911 Driving School website.

To learn about SWERVE Driving School or to find a nearby location, visit SWERVE Driving School website.

About The Driver Training Group

The Driver Training Group is the parent company of two education schools for driving, the SWERVE Driving School and the 911 Driving School. Its mission is to inspire and educate, engage and motivate drivers to perform better behind the wheel. The company has developed a number of programs for new teen drivers that go beyond traditional driving lessons or driver’s education. Additionally, 911 Driving School instructors, as first responders, have the experience, knowledge, and trust to instruct students effectively.

The Driver Training Group’s ultimate goal is to create an enhanced driving school experience and challenge student drivers to be collision free for life. The business’ innovative approach to driving lessons makes learning fun in a challenging way, and actually improves the rate at which drivers retain the information by incorporating leading mental performance exercises to ensure students are more focused and aware of their driving environment.

SOURCE 911 and SWERVE Driving Schools



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