FYZICAL Therapy & Balance Centers Launches Pulmonary Program to Help COVID-19 Patients Recover with Personalized Plans
To combat the effects of COVID-19, FYZICAL is identifying new ways to help patients get stronger, faster.
September 25, 2020 // Franchising.com // SARASOTA, Fla. - With more than 400 centers spanning 45 states, FYZICAL Therapy & Balance Centers is the fastest-growing physical therapy franchise in the United States. Through a holistic, whole-body approach, FYZICAL not only helps clients to recover from injuries and surgeries, but also takes rehabilitation a step further to help clients achieve optimal wellness and regain their love of life while even learning new skills. In the midst of a global pandemic, FYZICAL’s innovative approach to health and wellness has become increasingly significant as an essential business.
When COVID-19 first hit, the FYZICAL team brought operations, headquarters team members and franchisees together to create a task force to handle challenges and support franchisees and clients. Through this, the Pulmonary Program was born.
The FYZICAL team wanted to provide proactive care to the communities that have been affected by COVID-19 throughout the U.S. The Pulmonary Program includes offering a pulmonary care guide with resources about overall treatment protocols, help with evaluations and innovative tools. The FYZICAL team brought together the best research they could find through the American Physical Therapy Association, medical resources and clinicians that had a passion for pulmonary.
Now, multiple FYZICAL locations have been participating in the Pulmonary Program and helping COVID-19 patients recover, with more than 500 team members logged into the project board.
When it comes to treatment procedures, COVID-19 is its own unique category. Patients require specialized treatment and pulmonary rehab. Since patients may be suffering from poor sleep patterns, it can lead to anxiety, depression and cognition issues. Also, patients that were in ICU units could have even further complications and their immune system could be further compromised.
“The Pulmonary Program is a comprehensive approach to care that will address the multitude of issues that can arise from dysfunctional breathing patterns caused by something as traumatic as COVID-19,” said Denise Campbell, a multi-unit FYZICAL owner and high level breathing practitioner on the brand’s COVID-19 task force. “This personalized program will help clients strengthen their breathing patterns — when breathing is healthy and balanced, it boosts the immune system and helps clients recover, both physically and emotionally.”
Typically, patients who have been receiving vestibular treatment in the past end up deconditioned because COVID-19 negatively impacts breathing. Much of FYZICAL’s expertise is already focused on improving posture, which in turn, allows patients to breathe better. “Since our centers are already well-equipped for balance issues, FYZICAL provides physical therapists access to the kind of advanced testing materials and resources needed to offer this kind of comprehensive pulmonary care,” said Campbell.
Moving forward, FYZICAL’s personalized programs that help treat an individual patient based on where they are in the recovery process. “We developed protocols and patient care because we know that those recovering from COVID-19 need to be thought of and looked at differently,” said CEO Brian Belmont. “This virus is unprecedented, so we brought in national experts that are constantly pulling together the latest information when it comes to pulmonary issues and treatments. Luckily, our clinicians are already balance experts, so we can combine that knowledge with new tools, resources and training to provide highly confident care that is COVID-19 specific and help clients achieve optimal wellness and get back to living their best life.”
FYZICAL is the fastest-growing physical therapy franchise in the United States and is headquartered in Sarasota, Florida. With more than 400 centers in 45 states, FYZICAL’s revolutionary business model is designed to optimize profitability and growth, and offers comprehensive patient care through unique balance protocols and healthy lifestyle products and services. FYZICAL is a champion of patient choice and direct access, and a leader in the future of health, wellness and preventative care. For more information on joining the FYZICAL family, visit their website.
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