XP League Inks First International Franchise Agreement In Canada
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XP League Inks First International Franchise Agreement In Canada

First-to-Market Youth Esports Franchise to Open 18th Territory Since September Launch

December 08, 2020 // Franchising.com // RALEIGH, NC. - XP League (XPL), the leading youth esports league franchise modeled after classic youth sports leagues, announced today the signing of its first international franchise agreement in Canada. Driving the brand’s Canadian expansion is seasoned entrepreneur, Kevin Sterling, who currently owns and operates a co-working office space in Ottawa, where he will set up his XPL franchise. Launched in September 2020, XP League has quickly grown to 18 territories in 11 states across the U.S., and now, Canada.

“We’re excited to launch our brand in Canada and start our international expansion,” said Jay Melamed, co-founder of XP League. “We have aggressive plans to make XP League an international juggernaut in the esports industry and will look to continue our expansion through franchising. Beyond our attractive franchise model, XP League is a rewarding experience for parents and children and teaches inclusivity, friendship, team building and competitive spirit. We’re honored to have enjoyed a successful quarter and are grateful to have Kevin join our growing XPL family.”

Primed for explosive growth, the esports market is expected to surge to nearly $1.6 billion in revenue in 2023. XP League has tapped into that growth potential, while allowing entrepreneurs to ramp up quickly through the brand’s “League in a Box” business model. At discovery, each franchisee is given a comprehensive kit that includes league and tournament guidance and support, team logos, branded gear, exclusive coaching and esports brand partnerships, and more.

Founded by a team of serial entrepreneurs, XP League also provides those interested in esports and youth programming an affordable start-up opportunity with its low capital expenditure and easy to scale business model. Ideal for entrepreneurs new to franchising, as well as veteran operators, XP League’s simplistic operations allows franchisees to open additional territories and saturate a market much quicker than other industries.

“Esports has been gaining traction over the last decade and the current pandemic has only added fuel to the fire for this growing industry,” added Melamed. “XPL is easy-to-run and nomadic, so a local civic center or empty office or retail space can quickly become an esports hub. There is vast white space available for entrepreneurs interested in monetizing a career in esports.”



Media Contact:

Shannon O'Reilly
Fish Consulting, LLC
O: (954) 893-9150 
E: soreilly@fish-consulting.com

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