BODYBAR Pilates Continues to Stretch Corporate Support with New Leadership
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BODYBAR Pilates Continues to Stretch Corporate Support with New Leadership

Reformer Pilates Concept Bolsters Development Efforts, Welcomes Bill Taylor and Nancy Baio to BODYBAR’s Executive Team

December 16, 2020 // // DALLAS - BODYBAR Pilates (BODYBAR), the DFW-based studio concept that offers a modern take on Reformer Pilates, announced today the appointment of Bill Taylor as Vice President of Franchise Development and Operations, and Nancy Baio as Director of Franchise Development.

“Bill and Nancy both possess unique qualities that will help us expand the BODYBAR movement in communities across the country,” said Matt McCollum, CEO of BODYBAR Pilates. “The growth we’ve seen at BODYBAR in the last year has been exceptional. Even amid the pandemic, we added seven new franchise partners who have signed on to bring 13 new locations to the system. Bill and Nancy couldn’t be joining our team at a better time, and we look forward to seeing their impact on the brand.” 

Taylor brings an extensive background in the franchise fitness industry to BODYBAR. Prior to joining the team, he spent nine years as a Master Franchisee for Anytime Fitness and as a multi-unit franchisee for UFC Gym, eventually becoming the Director of Operations for UFC. From there, Taylor joined the corporate team at Mayweather Boxing & Fitness as the Director of Business Development and Operations. At Mayweather, he helped launch the brand by signing 100 locations in the first year of business. With an extensive knowledge of operations and franchise development, Taylor will help advance BODYBAR’s franchise development strategy and offer sound guidance and advice to new and existing owners.  

“Over the last 15 years, I’ve had the opportunity to work in nearly every facet of the fitness franchise industry,” said Taylor. “I know a good opportunity when I see one, and BODYBAR is at the point where it is well-positioned for national growth. I look forward to playing a part in that expansion and working with new franchisees to meet their development goals.”

Baio joins BODYBAR after a 25-year long career in the Medical Sales industry. Throughout her career, Baio worked for companies like Pfizer, Bristol Myers and Becton Dickenson in addition to several start-ups in the disruptive technology space. Baio has been consistently recognized for resurrecting underdeveloped and underperforming territories and turning them into stable, profitable markets. Her experience of building relationships in such a competitive industry will serve her well as she works with candidates to help them achieve business ownership with BODYBAR. 

“I’ve always had a passion for sales, but this new opportunity with BODYBAR is particularly exciting,” said Baio. “I truly believe in the business model – each studio creates its own unique community, and you can see how transformative the program is for each member. I am excited to help more people reach their entrepreneurial goals and grow the BODYBAR community across the nation.”

Looking ahead to 2021, BODYBAR has signed franchise agreements to extend into Boston, Atlanta, Salt Lake City and Kansas City. Plus, locations are slated to open in Keller, Texas and Alpharetta, Georgia in early 2021.

Using core Pilates principals, each 40 to 50-minute BODYBAR Pilates class is designed to provide a full-body workout that is high-intensity, low-impact and perfect for increasing flexibility, muscle strength, posture and boosting overall health. Whether a member is a 70-year-old wellness guru, a 40-something working parent, or a 25-year-old who is just getting started, the BODYBAR workout can be customized to meet everyone’s personal fitness goals. 



Media Contact:

Alexandra Hopkins 
All Points PR
Office: 847-897-7469

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