Hilton Garden Inn Broadens Global Presence While Expanding Positive Impact in Communities Around the World
The upscale hotel brand brings economic growth and opportunity to markets where they are needed most
January 29, 2021 // Franchising.com // MCLEAN, Va. - During a year filled with uncertainty, Hilton Garden Inn continued to demonstrate growth in 2020 by opening 43 new hotels with nearly 6,500 rooms as the brand reached nearly 900 properties worldwide. Entering new and emerging markets such as Camden, N.J., Flint, Mich., and the Faroe Islands, these Hilton Garden Inn openings brought opportunities to revitalize communities and pioneer new travel markets during one of the most challenging years in history.
Hilton, the world’s first global hospitality company, was founded on a noble premise that travel can make the world a better place. And today, as its portfolio of 18 brands and 1 million rooms continues to grow, the company aims to spread what founder Conrad Hilton called “the light and warmth of hospitality” with every hotel opening.
Three recent Hilton Garden Inn openings provide great examples of the positive impact that a Hilton property can bring to a community.
- Hilton Garden Inn Camden Waterfront - Camden, N.J.
Opened December 2020, Hilton Garden Inn Camden Waterfront is the first hotel to open in Camden in more than 50 years, and is one of the leading catalysts of the city’s economic development. The newly built hotel meets the growing demand in the Camden market as the South Jersey city continues to grow as a hub of business and tourism activity, servicing the demand of Camden’s existing 6 million square feet of commercial office and manufacturing space. Hilton Garden Inn Camden Waterfront enjoys views of the scenic Philadelphia skyline, Delaware River and Ben Franklin Bridge.
- Hilton Garden Inn Flint Downtown - Flint, Mich.
Opened November 2020, Hilton Garden Inn Flint Downtown invigorates Flint’s skyline and is part of the revitalization of the area, bringing much-needed accommodations downtown. The hotel has increased spending and tourism to the area and brings 60 locally hired jobs to the city of Flint. The more than 148,000-square-foot property resides in a historic 100-year-old building, vacant for decades until this restoration; the former 1920s-era bank features Italian Renaissance Revival architectural style with Art Deco elements. The property features a coffee shop, a seasonal rooftop and a full-service restaurant called Sauce Italian American Kitchen, which incorporates Michigan-made ingredients in its fare.
- Hilton Garden Inn Faroe Islands - Faroe Islands
Opened in October 2020, Hilton Garden Inn Faroe Islands is the first international hotel on the archipelago, part of the Kingdom of Demark. The property was built with sustainability at its core, helping to grow the island’s own sustainable, responsible tourism industry. In line with Hilton’s Travel with Purpose 2030 goal to double sourcing from local and sustainable businesses, the hotel plays a crucial role in supporting the Faroe Islands’ industry - the majority of the hotel’s meat, fish and vegetables are sourced from local suppliers, which also helps to reduce reliance on imported goods. The hotel incorporates features such as ultra-efficient heating and ventilation, and renewable energy systems and efficiency-focused technologies to reduce energy and water consumption.
“During a time when we are all looking for the silver linings, I’m proud that Hilton Garden Inn has continued to expand its impact despite the headwinds the hospitality industry faced in 2020,” said Alan Roberts, global head, Hilton Garden Inn. “We strive for each hotel we open to have a positive effect on its community, and as the travel industry recovers, we look forward to welcoming more new properties in 2021 to meet the unique needs of travelers in markets around the world.”
Hilton Effect Foundation Grants
As Hilton moves into its next century, it is building on its momentum and strengthening its collective impact through the Hilton Effect Foundation. To further emphasize Hilton Garden Inn’s commitment to jump start impact in local communities, the Hilton Effect Foundation will be issuing grants to three local nonprofit organizations: Cathedral Kitchen (Camden, N.J.), the Food Bank of Eastern Michigan (Flint, Mich.) and Tórsbyrgi (Faroe Islands). Each nonprofit’s mission ladders up to Hilton’s Travel with Purpose 2030 Goals, through which Hilton is committed to doubling its investment in social impact and cutting its environmental footprint in half by 2030.
“Each of these Hilton Garden Inn hotels will make the communities they serve stronger than before they opened by creating opportunities for employment, attracting more guests to these areas, and investing time and energy to directly support those around them. These actions ultimately align with the Foundation’s goal of creating a better world to travel,” said Kate Mikesell, vice president, corporate responsibility, Hilton and president, Hilton Effect Foundation. “The Foundation worked with each of these local hotel teams to identify initial investments we can make to jump start Hilton Garden Inn’s impact in these communities - creating job skills training opportunities through Cathedral Kitchen in Camden, addressing food insecurity and waste with the Food Bank of Eastern Michigan in Flint, and increasing locally produced and sourced food with Tórsbyrgi in the Faroe Islands.”
As Hilton Garden Inn responds to the COVID-19 pandemic, some services and amenities have been adjusted in order to adhere to health and safety guidance from local government. To emphasize the brand’s commitment to the health and safety of guests, these properties are participating in Hilton CleanStay to deliver an industry-defining standard of cleanliness and disinfection. Hilton’s elevated processes and team member training have been developed with RB, maker of Lysol and Dettol, to help Hilton Garden Inn guests enjoy an even cleaner and safer stay from check-in to check-out.
Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton's 18 distinct hotel brands.
SOURCE Hilton Garden Inn
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances