No More Peach Fuzz Here, Georgia: LunchboxWax Signs Agreement for First Three Locations in Atlanta
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No More Peach Fuzz Here, Georgia: LunchboxWax Signs Agreement for First Three Locations in Atlanta

Seasoned Entrepreneur to Bring Chic Speed-Waxing Salon Concept to Georgia

May 05, 2021 // // BOISE, Idaho - LunchboxWax, “an all-inclusive place for Every Body,” is smoothly making its way into the Peach State.

LunchboxWax, the premier full-service, speed-waxing salon, announced that it recently signed an agreement to open three salon locations with Atlanta native, Nicole LeBlanc. The waxing salon is set to make its first appearance in the heart of Metro Atlanta towards the end of 2021 or near the top of 2022. LeBlanc is also eyeing Buckhead, Midtown and other surrounding Atlanta suburbs for her other two locations.

With a goal of establishing a sense of ownership within her community, LeBlanc knew that LunchboxWax would be the perfect concept to combine her passion for both product design and the beauty industry. As she began to work more closely with the LunchboxWax team, LeBlanc was instantly drawn to the modern and upbeat atmosphere that the salons provide to guests.

“Atlanta is a thriving city that loves all things beauty, and I’m confident that a wax-only salon like LunchboxWax is a unique concept that will be extremely attractive in this area,” said LeBlanc, a seasoned technology professional. “As a millennial woman of color, I hope to lead by example and instill the premise that anything is possible for other young professionals of color with hard work and dedication. I’m thrilled to be working with LunchboxWax and provide the Atlanta community with a new go-to luxurious waxing destination.”

The forthcoming LunchboxWax salons will offer a full range of hair removal services from top to toes, bottoms to brows and cheeks to chest. Using its proprietary three-step speed-waxing process, LunchboxWax has a “soft wax” technique that is more effective and less painful than traditional waxing.

“Nicole strongly embodies all of the diligent, cutting-edge and people-first qualities that we are looking for in a dedicated franchise partner,” said Christo Demetriades, COO of LunchboxWax. “Atlanta is a market that is prime for disruption in the waxing space, and we could not be more excited for her to be leading the charge as LunchboxWax enters the flourishing state of Georgia.”

Since Lunchbox’s inception in 2010, it has been the brand’s mission to empower our guests through waxing services that allow people to be confident, hair-free and carefree in mere minutes. It offers various options such as monthly Memberships and Wax Series which gives guests the option to stay smooth year-round and save money. Every detail of LunchboxWax is designed to bring the caring, authentic connection of an upscale boutique into the sensory-based concept providing a luxurious experience for the guest.

The Lunchbox culture, along with support from an executive team with extensive salon and franchise experience, is designed to attract individuals who are passionate about providing exceptional experiences and community impact.

For more information on LunchboxWax services, please visit

About LunchboxWax

LunchboxWax is a boutique speed-waxing franchise catering to men and women who are mindful about the businesses and people they choose to perform personal services. Founded as a culture-first business by Debi Lane in Boise, Idaho, in 2010, LunchboxWax began awarding franchises in 2013, and today has 48 salons across the country.

To learn more about LunchboxWax franchise opportunities, please visit

SOURCE LunchboxWax


Media Contact:

Rachael Berner
All Points Public Relations
(847) 897-7475

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