Intercontinental Parramatta To Become Greater Western Sydney’s Home Of Luxury Travel
- IHG Hotels & Resorts strengthens its luxury portfolio with second signing from the InterContinental brand in two months, following InterContinental Sorrento
- InterContinental Parramatta will be the 11th InterContinental Hotel & Resort in Australasia
May 06, 2021 // Franchising.com // The world’s largest luxury hotel brand, InterContinental Hotels & Resorts, is set to arrive in Greater Western Sydney with the opening of InterContinental Parramatta, in partnership with owner Holdmark Property Group.
Scheduled to open in 2025, the impressive, new-build InterContinental Parramatta will be part of a vibrant mixed-use development that also includes offices and a ground floor retail precinct. The building itself will be one of the most exciting high-rises to grace the city’s skyline, with the owners in the process of running an architectural competition to find a winning design.
The state-of-the-art hotel will deliver on the brand’s signature InterContinental Life concept – where glamour and the exhilaration of fascinating places is mixed with international know-how and local cultural wisdom. It will feature 200 guestrooms, a restaurant and rooftop bar, Club Lounge, pool, gym, wellness centre and more than 900sqm of meeting space. With IHG’s responsible business approach at its heart, it will be built to the highest green-rating standard.
While Parramatta may not spring immediately to mind as a luxury destination, it’s regarded as the main commercial centre for the broader Greater Western Sydney Region and is Sydney’s newest CBD, as well as one of Australia’s fastest growing cities. With significant infrastructure projects in place, it’s clear that the self-styled capital of Sydney’s west is a highly sought-after destination. With the hotel located at the junction of two of Parramatta’s most bustling streets – Church and Macquarie Street – it will be perfectly poised to attract luxury leisure and business travellers to the city.
Abhijay Sandilya, IHG’s Vice President, Development – Japan, Australasia & Pacific, said: “Parramatta is without doubt a super city of the future. To embark on this new-build project with new partners, Holdmark Property Group, and introduce our luxury InterContinental Hotels & Resorts brand to the heart of Western Sydney is incredibly exciting.
“The transformation of Parramatta over the years has been extraordinary and the city is truly deserving of a luxury hotel; it has been crying out for one for a long time. InterContinental has long been a pioneer in bringing luxury to new destinations, and we know that its arrival in western Sydney will bring a new era of sophisticated travel to the locale. Together with Holdmark Property Group, we’re excited to re-shape the landscape and give the local community a luxury hotel about which they can be very proud.”
Kevin Nassif from Holdmark Property Group, said: “We are firm believers in the development of Parramatta as Sydney’s newest CBD, and we are thrilled to be working with the team at IHG Hotels & Resorts to bring an InterContinental hotel to the heart of Parramatta. The hotel will be located directly opposite Parramatta Square, one of the largest urban renewal projects in Australia and is perfectly positioned to cater those in town for business or leisure."
“This hotel will deliver more than 360 direct and 1000 indirect jobs for Western Sydney and play a critical role in the post-COVID growth and revitalisation of Sydney’s West. Furthermore, the development will create an additional 1000 construction and sub-contractor roles boosting job opportunities and the local Western Sydney economy.
“With the Parramatta Light Rail, Sydney Metro West – which has a target travel time to Sydney CBD of 20 minutes - and bus lines all connected to the heart of Parramatta, access to the hotel from all parts of Sydney will be a breeze.”
Hot on the heels of IHG’s recent announcement that InterContinental Sorrento will open later this year on the Mornington Peninsula, InterContinental Parramatta will be the 11th InterContinental Hotel in Australasia and will join award-winning InterContinental Hayman Island Resort, along with InterContinental hotels in Sydney CBD and Double Bay, Perth, Sanctuary Cove, Melbourne, Adelaide, Wellington and Fiji.
IHG currently has 60 hotels operating under six brands in Australasia, including InterContinental, Crowne Plaza, Hotel Indigo, voco, Holiday Inn and Holiday Inn Express, with another 35 in the pipeline.
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