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Hilton Lifestyle Category Experiences Development Surge with 11 New Hotel Signings Around the World

By: Tempo by Hilton |  1 Shares     322 Reads

Tempo by Hilton and Motto by Hilton establish strong pipeline presence in the United States, Latin America and Europe

May 20, 2021 // Franchising.com // MCLEAN, Va. - Hilton (NYSE: HLT) announced 11 new hotel signings for Tempo by Hilton and Motto by Hilton, representing nearly 20% of the global hospitality company’s lifestyle pipeline. The new properties will be located in the United States, Latin America and Europe, with key signings in New York City, Rotterdam, Tulum, Boston, Mexico City and Seattle. With these newly signed properties, Hilton’s lifestyle category supply is expected to double within the next five years as well as expand to an additional 17 countries/territories over the next 10 years including the first lifestyle property in Africa.

While relatively new to the category, Hilton has amassed a strong development pipeline across its lifestyle brands with more than 55 properties already scheduled to open within the next 10 years. Hilton’s lifestyle category, which includes Canopy by Hilton, Tempo and Motto, offers a portfolio of design-forward, centrally located hotels that redefine the traditional hotel stay and deliver a more distinctive and compelling guest experience at a variety of price points. Leveraging the power and experience of the Hilton enterprise, these brands serve as invaluable experimental zones and innovation factories for everything from new commercial models and technologies to new marketing strategies.

Launched last year, Tempo is an approachable lifestyle hotel brand offering thoughtfully designed accommodations to help guests relax and recharge. Each property will feature inspiring public spaces, state-of-the-art facilities with product experiences from Peloton and Precor, a unit of Peloton, flexible meeting and working spaces, as well as premium culinary options, such as the brand’s signature coffee and tea fuel bar, a cafe-style breakfast offering and an inviting bar experience.

In addition to the previously announced groundbreaking in Louisville NuLu District, Tempo has recently signed the following properties:

• Tempo Boston Fenway
  - slated to open 2023
  Located steps from Fenway Park, home to the Boston Red Sox, the 184-room hotel is situated in one of Boston’s most dynamic neighborhoods and features an onsite restaurant, flexible meeting space and a state-of-the-art fitness center with more than 1,120 square feet.
• Tempo New York City Manhattan Downtown World Trade Center Area
  – slated to open 2023
  This 41-story hotel is home to nearly 300 rooms and is situated in the heart of the bustling New York City Financial District, with easy access to One World Trade, World Trade Center Memorial, Wall Street and Brookfield Place.
• Tempo Irving Las Colinas
  – slated to open 2024
  Located in the heart of Las Colinas’ robust corporate and entertainment district, this 138-room hotel has more than 2,500 square feet of meeting space and a large outdoor patio perfect for evening social gatherings.
• Tempo Seattle Downtown
  – slated to open 2024
  Located in downtown Seattle, this 23-story hotel will feature 300 guest rooms, a state-of-the-art fitness center, a casual café, a bar and restaurant located on the second level and a stunning rooftop lounge and bar.
• Tempo Milwaukee Downtown
  – slated to open 2024
  The 155-room hotel offers unobstructed views of the bustling city and Milwaukee River, and features 4,600 square feet of meeting space and an on-site restaurant and rooftop bar that is steps away Fiserv Forum, home of the NBA’s Milwaukee Bucks.

“Since Tempo launched a year ago, we’ve seen great momentum and an incredibly positive response from owners and future guests who are thrilled about this truly unique hotel concept,” said Kevin Morgan, global brand head, Tempo by Hilton. “We look forward to our upcoming openings so we can welcome ambitious, modern travelers to relax and recharge in a stylish, contemporary setting with thoughtful design and an uplifting atmosphere.”

In addition to the upcoming Tempo properties, Motto continues to expand its portfolio of curated micro-hotels in prime, urban destinations across the U.S. and internationally. Joining Motto Washington D.C. City Center, which opened in the summer of 2020, and Motto Philadelphia Rittenhouse Square, which just opened in early May 2021, the brand will open their third property in Chelsea, New York City later this summer. After announcing seven property signings in 2019, including the first Motto in Latin America with Motto Lima Miraflores, Motto recently announced six property signings, including:

• Motto Rotterdam Blaak
  – slated to open 2022
  Developed in a former bank building, this 109-room hotel will be the brand’s first property in the Netherlands and in Europe, and in close distance to popular tourist sites, including the iconic Markthal and avant-garde Cube Houses.
• Motto Tulum
  – slated to open 2022
  This 116-room urban hotel is located in the heart of Tulum, surrounded by ancient ruins and pristine beaches, and features eco-friendly design elements, as well as authentic food and beverage offerings, retail shops and exciting nightlife.
• Motto Bentonville Downtown
  – slated to open 2022
  This 175-room hotel is located in the heart of downtown Bentonville, and features an indoor bike garage, coffee bar, restaurant and a unique outdoor bar patio and backyard perfect for live music and gatherings.
• Motto Guadalajara Centro Historico
  – slated to 2023
  Centrally located within walking distance from the Guadalajara Cathedral, Plaza de Armas and Plaza de la Liberación, the 145-room property is situated in a bohemian neighborhood bustling with activity that attracts both locals and travelers alike.
• Motto New York City Times Square
  – slated to open 2023
  Located in the heart of Manhattan’s famous Times Square, this 400-room hotel will be inspired by combining 1920’s New York City style and design with today’s modern lines and architectural elements. The property’s signature restaurant will offer an elegant take on the classic New York City diner, featuring seasonal, sustainable foods from the surrounding region.
• Motto México City Condesa-Roma
  – slated to open 2024
  Located in the bustling capital of Mexico, the 90-room hotel is located in the Condesa neighborhood full of wide, tree-lined streets, stately art nouveau mansions and beautiful art deco buildings. The hotel offers a Motto Commons, coffee bar, as well as an on-site restaurant serving traditional Mexican dishes.

“We are excited to announce Motto’s continued expansion and to provide guests with a fresh approach to travel,” said Tripp McLaughlin, global brand head, Motto by Hilton. “As people begin to feel comfortable traveling again, our new Motto properties will allow guests to connect with the neighborhood culture by providing authentic and locally-minded experiences in the most desirable urban destinations in the world.”

Motto offers efficient and flexible guest rooms, activated social spaces, locally inspired design and a communal vibe to cater to today’s travelers looking for value and one-of-a-kind experiences. Eliminating the hassle of coordinating travel for larger groups, Motto hotels will offer a unique linking room concept where guests will have the option to book multiple Connecting Rooms together in advance to create a flexible social environment for group travel.

In addition, Canopy by Hilton, Hilton’s first lifestyle brand, which launched in 2014, continues to expand its global footprint and has experienced tremendous growth and brand maturity since its inception. Despite the challenging climate of 2020, Canopy doubled its brand portfolio with 14 property openings last year, touting a robust portfolio of 29 open hotels across the world as of Q1 2021. Canopy continues to expand its global presence with recent openings such as Canopy Hangzhou West Lake, Canopy Sao Paulo Jardins and Canopy San Antonio Riverwalk in addition to upcoming openings in Paris, Madrid, London and China, as well as Chicago and Portland, Maine, all scheduled to open in 2021.

Canopy by Hilton, Tempo by Hilton and Motto by Hilton participate in the award-winning Hilton Honors loyalty program. Members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount, and free standard wi-fi.

SOURCE Hilton

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