Edible® Grows Its Bakeshop Offerings, Revealing Sweet Summer Flavors
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Edible® Grows Its Bakeshop Offerings, Revealing Sweet Summer Flavors

The World’s Leading Gift and Treat Destination Reimagines Strawberry Desserts with Two Limited Time Items

June 28, 2021 // Franchising.com // ATLANTA - Edible’s® menu is heating up just in time for summer with the launch of Strawberry Cheesecakes and Strawberry Cupcakes.

Enhancing the already successful Edible Bakeshop™ category, which has become a centerpiece for guests who enjoy a sweet and self-indulgent treat, are the new Strawberry flavored Cheesecakes and Cupcakes. Available for Edible® guests starting June 15, these delectable flavors will only be offered for a limited time.

As one of Edible’s® most popular fruits, strawberry was the perfect flavor to bring to the lineup for the brand’s iconic cheesecake and cupcake categories. The demand for the delicious new items will be high as each decadent dessert is packed with flavor. The Strawberry Cheesecake is made with real, whole strawberries that are whipped into Edible’s® signature cheesecake batter with a chocolate cookie crumb crust. Equally as mouthwatering, the Strawberry Cupcake has a buttery vanilla cake batter with a strawberry filling and is finished off with an airy, whipped strawberry frosting, and both products are Kosher certified. These items will be featured in the brand’s current boxes and platters.

As the leader in the gifts and treats category for 20 years, Edible® is familiar with the demand for unique dessert options, especially in the summer months, and the brand always delivers. From the renewed and regrowing popularity of its smoothies—made with fresh fruit and available all year round—to the debut of its first ever licensed retail product with Cheesecake Bites to its ever-expanding Edible Bakeshop™ category, the desire to provide guests with an un-matched menu never waivers for Edible®.

“The Edible Bakeshop™ continues to evolve and with its growing product offerings, it has become a leading source of revenue for our stores,” said Cindy Mockler, VP of Innovation at Edible®. “The demand for baked treats is immensely high and we’re aiming to continue meeting this demand with creative product rollouts like these strawberry LTO desserts. Following what we anticipate to be a popular sales month for the Edible Bakeshop™ specifically, we’re eager to reveal even more special offerings and exciting partnerships later this year.”

Upholding its title as a leading retailer and e-commerce provider, Edible® continues to release innovative, creative new products that align with its goal of being the ultimate gifts and treats destination across the globe. The rollout of summer items will not stop with these strawberry delights as Edible’s® product pipeline is robust for its U.S. and international locations.

SOURCE Edible Brands®



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