Growing Glass Franchise Welcomes New Creative Services Manager
July 01, 2021 // Franchising.com // Plano, TX - The Glass Guru Enterprises, Inc. has seen incredible growth the past few years, in spite of many complicating external factors. The home services sector has again proven to be resilient, with many homeowners and investors spending money on residential projects. To address this recent growth and the corresponding increase in creative requests from the organization’s franchisees, The Glass Guru has invested in new Marketing resources, including people and technologies.
Early last quarter, after an exhaustive, months-long search, The Glass Guru welcomed a new Creative Services Manager to the company’s team of Marketing professionals. Lee McKinzey came aboard in early Q2 to facilitate the inbound creative requests coming from The Glass Guru franchisees, as well as all creative needs for The Glass Guru brand. Lee’s agency experience really made her well suited to the role, as The Glass Guru acts as a full-service marketing agency for the company’s franchisees.
Lee McKinzey | Creative Services Manager - The Glass Guru Enterprises, Inc.
Lee comes to The Glass Guru brand with a distinguished resume that highlights creative and strategic work for a number of heavy-hitting brands. With over 18 years of leadership experience as a Marketing Creative, Lee has worked on both the advertising agency side as well as the corporate arena developing and managing successful marketing campaigns driving market share growth, elevating brand awareness, and increasing revenue and sales.
“Lee’s resume first caught our eye as we were reviewing over a dozen qualified candidates. Her Marketing pedigree and the list of clients she served really stood out. With a number of brands in the home decor category, and experience working with a diverse array of clients had Lee standing out as a top candidate. Then we met Lee, and we just knew that she was going to fit great with our team...
Lee possesses an unique and intuitive eye for design. She demonstrates a fierce loyalty to good design, and is not shy about defending it. She’s a self-starter, capable of working effectively in what has become an incredibly entrepreneurial work environment here at The Glass Guru. Her unique perspective derived over years of working with leading North America brands has already proven to be an incredible asset to our company. Lee has been a driving force in making the creative workflow at The Glass Guru more efficient. In addition to immediately making a positive impact on the franchise creative request workflow, McKinzey has also been a critical resource in working with our internal team and external partners on our new consumer website project.
I am really looking forward to working with Lee over the coming months and years to continue to move our brand forward, and to help our franchisees shine in their local markets due at least in part to their local marketing efforts. We have a lot of really fun projects ahead of us as we continue to grow as a franchise organization. “
- Sean Young | Director of Technology & Communications - The Glass Guru Enterprises, Inc.
Lee’s former employers include Moroch, a former Leo Burnett advertising agency with award-winning creative, Uniden, an international leader of diversified consumer products, and Siemens, one of the world’s largest global manufacturers and leader of consumer products for the European market.
Her most recent position was with a 100yr-old full service Creative Agency, Harper House, where she led creative teams to identify key initiatives and goals in developing marketing strategies for multiple clients, and their brands. Clients ranged from top-rated advertising agencies to well-known brands like Microsoft, Dell, and Samsung, to home improvement brands like Lafayette Window Treatments, Wolf-Gordon Home Designs, Craftmade, Daltile-Mohawk Industries as well as Aston Global, Kravet’s Home Furnishings and PetSmart.
Lee McKinzey has mostly lived in Dallas but went to the University of Oklahoma and earned a BA in Journalism & Marketing as well as a BFA in Visual Communications & Design. She loves OU football, being outdoors, scuba diving with the family, and sailing Lake Grapevine on “Scots & Water”, her 30’ Catalina.
SOURCE The Glass Guru
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