Nathan’s Famous Doubles the Number of Ghost Kitchens Worldwide Amid COVID-19 Pandemic
Iconic New York Brand Opens Over 200 Ghost Restaurants Since 2020, Bringing the brand’s total number of locations to over 400
JERICHO, N.Y. - (BUSINESS WIRE) - July 28, 2021 - Nathan’s Famous, Inc., the American tradition serving New York favorites for more than 100 years, doubled the number of ghost kitchens worldwide since June 2020. The brand opened its 223th ghost kitchen. This growth of ghost kitchens comes from the development of a new brand, Wings of New York, as well the revival of the Arthur Treacher’s brand.
"We are proud to announce that we have doubled our ghost kitchens across the globe,” states James Walker, Senior Vice President, Restaurants. “We could not have done this without collaboration with outside brands who have helped to bring the Flavor of New York to more guests through Nathan’s Famous, Wings of New York and Arthur Treacher’s. While they are different in their offerings and menus, they share the focus on ensuring all menu items are ‘Memorable, Craveable and Instagrammable.’ Our goal with these ghost kitchens is not just to grow our brand around the world, but also help other restaurants by providing them additional business during these turbulent times for the industry.”
Nathan’s Famous began incorporating ghost kitchens in the business model in 2019 working with Franklin Junction. The following year, the brand teamed with REEF Kitchens, which brought the brand to new markets in the Midwest, as well as Kitopi, to help the brand’s growth in the UAE.
In 2020, Nathan’s Famous introduced its new brand Wings of New York, which is a delivery only concept offering New York style wings as well as Harlem-style chicken and waffles. Earlier this year, Nathan’s Famous also reintroduced Arthur Treacher’s, a brand that’s been in the Nathan’s brand’s portfolio for years, which features hand-dipped fish, chicken and shrimp.
SOURCE Nathan’s Famous
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