First Canopy by Hilton Opens in Spain with Stylish Madrid Boutique Hotel
Located in the heart of the capital city, Canopy by Hilton Madrid Castellana arrives in the Azca neighborhood with a focus on local culture
September 13, 2021 // Franchising.com // MADRID - Canopy by Hilton, Hilton’s (NYSE: HLT) vibrant lifestyle brand that takes inspiration from local neighborhoods, celebrates the brand’s first hotel in Spain with the opening of Canopy by Hilton Madrid Castellana.
The property, owned by Hotel Investment Partners (HIP), is located in the financial district of the city, a few minutes away from some of Madrid’s most popular tourist attractions, including Real Madrid Santiago Bernabéu Stadium and the tree-lined Paseo de la Castellana, in addition to Gran Via and Plaza Cibeles. It is one of a trio of European openings under the Canopy by Hilton brand this year, following the summer opening of Canopy by Hilton Paris Trocadero, and the soon-to-open Canopy by Hilton London City.
“This stylish hotel truly emanates the iconic city of Madrid, offering travellers an authentically local experience. Our third opening in the Spanish capital in the last year and Spain’s first Canopy by Hilton, we’re excited to launch yet another enticing option here in Spain for travellers visiting from across the globe, including the more than 118 million members of our award-winning Hilton Honors guest loyalty program,” said David Kelly, senior vice president, Continental Europe, Hilton. “This opening is a further statement of our continued commitment to the Spanish hospitality market, as well as our growing confidence in a strong recovery for the tourism sector in the months and years to come.”
The theme of ‘Red’ Madrid underpins an interior decoration project that embraces popular “Madrileño” culture from the forefront of design. The project was masterminded by the studio of interior designer Jaime Beriestain and takes inspiration from the city itself — as the cradle of cañí [traditional Madrid] culture — to produce a space by everyone and for everyone, in the words of Madrid’s unofficial hymn. The 314-room hotel, with 12 meeting rooms, has a distinct neighbourhood and city feel, creating a comfortable environment for business and leisure travellers alike.
“We wanted to create an airy, open space, without barriers so that people could meet, see and be seen. For me, Madrid symbolises the colour red; it is a place where passion reigns and different, connecting cultures converge. That is why it is so important to offer the city a space that reflects that philosophy, a place to connect and meet — that is the concept behind Canopy by Hilton Madrid Castellana,” said Interior Designer Jaime Beriestain.
Hi, Madrid! Spaces By, And For, Everyone
Following the comprehensive refurbishment of the building’s interior, the hotel was planned as a setting to be lived and enjoyed. Airy, open spaces greet the visitor in a lobby — which creates an ambience conducive to conversation. The lobby is dominated by Canopy Central, a gastronomic meeting point where visitors can enjoy a specialty coffee or food prepared from healthy, local ingredients.
On the mezzanine, locals and visitors mingle at Planta Z, a spectacular terrace where you can enjoy fun street food-style dishes with live music. The menu is focused on delicious, fresh and healthy cuisine, designed to be shared and combined with the extensive cocktail menu. A new casual meeting place in the capital for residents and visitors to experience the unique 'Madrid vibes'.
Hotel guests can enjoy the exclusive Pool Terrace with views of Madrid’s rooftops and skyline - a typically romantic Madrid scene. To complete this 100% local experience, the hotel welcomes all guests with violet sweets in their rooms, a souvenir that no visitor to Madrid should miss.
We’ve Got You Covered
Hotel guests will also benefit from Hilton Honors, the award-winning guest loyalty programme covering Hilton’s 18 world-class brands and comprising more than 6,600 properties in 119 countries and territories. Hilton Honors members who book directly through Hilton’s approved channels have access to immediate benefits, exclusive member discounts, free standard Wi-Fi, and access to the Hilton Honors mobile app, where guests are equipped with a seamless contactless experience. Guests have the ability to check in, select their room and check out, all from the convenience of their mobile device.
The hotel is owned by Hotel Investment Partners (HIP), the third-largest hotel investor in Europe, which has invested 37 million euros in the refurbishment project. Although the hotel will be marketed under the Canopy by Hilton brand, HIP has reached an agreement with Barceló Hotel Group to manage the establishment.
Canopy by Hilton Madrid Castellana is located in Plaza Carlos Trías Bertrán 4.
SOURCE Canopy by Hilton
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