DoubleTree by Hilton Expands in South East Asian Destinations
November 12, 2021 // Franchising.com // SINGAPORE - DoubleTree by Hilton continues to bring its distinct brand of upscale comfort to guests, catering to South East Asia’s pent-up domestic travel demand and the return of intra-regional travel as borders begin to open and dedicated travel lanes emerge. Hilton is slated to open 15 DoubleTree by Hilton hotels in South East Asia over the coming years across key and emerging destinations.
“Following the reopening of domestic and international borders, the surge in travel demand we’ve observed across international markets after an extended period of disconnect shows that travelers are eager to hit the road, reconnect and seek out new experiences once more,” said Paul Hutton, area vice president, head of South East Asia, Hilton. “More than ever, regardless of the reason for travel, consumers expect comfort, service and safety in the hotels they choose. DoubleTree by Hilton is poised to not only meet, but exceed, travelers’ evolving needs and expectations as it continues expanding to new locales in Malaysia, Indonesia, and other well-loved and upcoming destinations in the region.”
Over the past year, Hilton has launched brand-defining hotels and resorts under the DoubleTree by Hilton brand across the region, with notable debuts in new destinations, such as DoubleTree by Hilton Weerawila Rajawarna Resort in Sri Lanka and DoubleTree by Hilton Surabaya, which marked Hilton’s entry into Indonesia’s second-largest city. Most recently, DoubleTree by Hilton Putrajaya Lakeside opened its doors in Malaysia as the latest urban resort strategically located close to Kuala Lumpur, which is also one of the region’s key gateway cities. The 291-room hotel is Hilton’s first in Putrajaya, Malaysia’s administrative capital.
Over the coming years, the award-winning brand will mark its entrance into emerging destinations across South East Asia - catering to leisure and business travelers alike - supported by the region’s robust tourism potential in the long term. Upcoming hotels travelers can keep an eye out for include:
- DoubleTree by Hilton Shah Alam i-City (Malaysia) - Set to open in 2022 as part of the much-anticipated i-City mixed development in Selangor’s Golden Triangle, the 300-room property will redefine MICE experiences, featuring state-of-the-art technology and a total of 1,000 square meters of function space spread over two floors.
- DoubleTree by Hilton Damai Laut Resort (Malaysia) - With a scenic view of the Malacca Straits, the 294-room resort, due to open in 2023, is located within 425 acres of lush greenery, and will add to Hilton’s current portfolio of 11 properties across three brands in Malaysia.
- DoubleTree by Hilton Jakarta Bintaro Jaya Xchange (Indonesia) - As part of a landmark mixed-use development in Bintaro Jaya, a satellite district in the Greater Jakarta area, the 185-room hotel will be situated conveniently alongside an 85,000 square meter shopping mall featuring world-class retail brands and a 7,354 square meter Oceanarium that is set to attract families and leisure guests.
- DoubleTree by Hilton Negombo Resort (Sri Lanka) - When it opens by 2024, this 147-room resort will mark Hilton’s arrival to the seaside town of Negombo on the west coast of Sri Lanka, renowned for the beauty of the Negombo Lagoon and Dutch-era heritage buildings.
Renowned for convenience and elevated amenities, DoubleTree by Hilton hotels provide upscale experiences that resonate with leisure and business travelers in urban and resort destinations at more than 615 hotels around the world. Known for its warm welcome, DoubleTree by Hilton creates meaningful moments that make guests feel special by inviting them to feel at home with comfort and contemporary innovation. This is bolstered by key offerings that prioritize guests’ health and safety, including Hilton CleanStay, which defines new standards of cleanliness.
“DoubleTree by Hilton offers guests a double-dose of comfort and an uplifting space where guests can unwind and be their everyday selves. Our continued expansion in South East Asia signifies the trust that our guests and partners across the region have in the brand,” said Alexandra Jaritz, senior vice president, brand management, Asia Pacific, Hilton. “Guests know they can rely on DoubleTree by Hilton for a broad range of amenities and friendly service that embodies DoubleTree’s generous spirit anchored by the brand’s signature, warm DoubleTree chocolate chip cookie welcome.”
SOURCE DoubleTree by Hilton
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