Edible® Crowns Lamorne Morris as America’s Sweetest Man Alive
Brand leverages ‘Be Sweet Today’ campaign with new award
November 15, 2021 // Franchising.com // ATLANTA - Actor and comedian Lamorne Morris has been named 2021’s Sweetest Man Alive by Edible®. Morris, star of the Fox sitcom “New Girl” and the Hulu comedy “Woke,” is known for his humor and kindness both on and off the screen. Edible recently launched its “Be Sweet Today” platform encouraging people to be truly sweet and to celebrate sweetness every day with chocolate Dipped Fruit® and other sweet treats. The Sweetest Man Alive recognition is the manifestation of the brand’s philosophy as well as social commentary.
“We wanted to shine a light on kindness and being sweet at a time when sweetness is in short supply,” said Somia Farid Silber, vice president of e-commerce for Edible. “We think Lamorne represents the humility and goodness that lift up others during difficult times and in daily life.”
It’s the little day-to-day gestures that make a difference in people’s lives, according to Silber. Edible pioneered the edible fresh fruit arrangement and now offers fresh fruit smoothies, fresh produce boxes and baked goods both online and at Edible locations worldwide.
Edible’s iconic “Be Sweet Today” campaign is intended to incite random acts of kindness through everyday gifting. In fact, 10% of the proceeds from sales of Edible’s Sweetest Platter Alive and Sweetest Bouquet Alive will benefit Random Acts, a 501c3 nonprofit organization that funds acts of kindness in communities around the world.
Best known for his portrayal of beloved character Winston Bishop on “New Girl,” Morris seeks to enlighten through laughter, no matter how heavy or serious the subject matter.
“I’m truly honored to be named Edible’s Sweetest Man Alive,” said Morris. “I believe the best way to brighten someone’s day is to be kind and do something out of the ordinary to show that - even if it’s just an ordinary day. I’m grateful to my grandmother and my mother who taught me to be sweet, to be available for my friends and to tell them I love them.”
SOURCE Edible Brands®
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