The Luxury Collection Announces New Global Explorer Caroline de Maigret
The collaboration debuts with curated city guides inspired by de Maigret’s travels with the luxury hotel brand from Seville and Paris, to Venice and Athens
December 15, 2021 // Franchising.com // The Luxury Collection, part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands, announces Caroline de Maigret as the brand’s newest Global Explorer. In her role as a brand ambassador, de Maigret has collaborated with The Luxury Collection to produce A Night in Seville and the Morning After -- a guide to her favorite places to stay, dine and discover published by Assouline. The book will also be accompanied by a digital series of city guides spotlighting Paris, Venice and Athens - all curated with favorite discoveries from de Maigret’s travels. A Night in Seville and the Morning After and the city guide series will launch this December in celebration of the opening of Hotel Santo Mauro, a Luxury Collection Hotel, Madrid - the portfolio’s just-opened property in the heart of the city’s exclusive Chamberí area in December 2021.
The Luxury Collection’s Global Explorer program celebrates the vibrancy of the world’s most enchanting destinations through the eyes of leading cultural voices. Representing a broad selection of creative endeavors, these personalities are united by a deep understanding of world cultures, while identifying travel experiences in their own personal way. Born in France, Caroline de Maigret has traveled the globe gracing the world’s stage from Milan to London to New York as a model, producer and fashion icon.
“Travel for me goes hand in hand with exploration and discovery. When on the road, meeting new people, finding a cool bar on the corner, a small exhibition with local treasures or the perfect hotel makes me feel so happy and alive,” said Caroline de Maigret. “I am thrilled to be able to collaborate with The Luxury Collection - a brand that I look to as a home away from home always in harmony with its setting - to share some of my favorite places in Seville and around the world.”
A Night in Seville and the Morning After is the ultimate guide to the perfect day in Seville as told by Caroline de Maigret. Published by Assouline and featuring 65 pages of beautiful photography and playful illustrations, de Maigret takes you from checking in at Hotel Alfonso XIII, a Luxury Collection Hotel, Seville to sightseeing at Catedral de Sevilla, lunch at El Pintón, hat shopping at Maquedano into a night on the town starting at Alameda de Hércules. Featuring four sections, the book is divided between de Maigret’s favorite restaurants, drinks, shopping and sights. As an added layer to the collaboration, de Maigret has also created a series of digital guides - Paris, Venice, Athens - that will launch with the pocket-sized book this December.
“We are delighted to welcome Caroline de Maigret as our latest Global Explorer. Her passionate curiosity and zest for discovery perfectly captures the spirit of The Luxury Collection brand as we all look to engage our passions and embark on a quest for fulfillment through travel,” said Philipp Weghmann, Vice President & Global Brand Leader, The Luxury Collection. “We are excited to collaborate with her on a beautiful book and digital series to celebrate our captivating portfolio in some of Europe’s most compelling destinations.”
Celebrating the latest addition to the brand’s portfolio in Europe, the guide and digital series will debut around the opening of Hotel Santo Mauro, a Luxury Collection Hotel, Madrid. Located in the exclusive Chamberí neighborhood, the 49-room boutique property is made up of three buildings inspired by Parisian palaces of the 19th century and a magnificent garden, all which served as the former residence of the Duke of Santo Mauro.
Caroline de Maigret will join the celebrated group of Luxury Collection Global Ambassadors who bring the portfolio to life for international travelers. The brand recently debuted the launch of its third collaboration with Global Explorer Margherita Maccapani Missoni - a limited-edition scarf inspired by her travels with The Luxury Collection in India - and a homeware line from Mercedes Salazar inspired by a visit to North Island, a Luxury Collection Resort, Seychelles. The Luxury Collection is dedicated to helping travelers from all over the world to embark on extraordinary journeys and one-of-a-kind experiences.
SOURCE The Luxury Collection
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