Edible® Returns to Hillsborough, New Jersey With New Ownership Team
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Edible® Returns to Hillsborough, New Jersey With New Ownership Team

Launches New Interactive Store Prototype in the Garden State with Multi-Brand Operators

January 20, 2022 // Franchising.com // HILLSBOROUGH, N.J. - Edible® has announced the opening of its newest New Jersey location in Hillsborough with a new esteemed ownership group. The store officially opened to the community on December 3.

This Edible® store is run by experienced franchise owner Melissa Vernon, with support from the store’s general manager Vamsi Vangipuram. Melissa, who also owns the Rita’s Italian Ice location within the same shopping center, is happy to have brought the Edible® concept back to this town. As the duo looked to diversify, Edible® was a logical next step as the Hillsborough market has room for new business growth.

“As a passionate entrepreneurial team, Edible’s® business model and opportunity to provide new and unique offerings to the Hillsborough community was the perfect fit for us,” said Vamsi Vangipuram, general manager of the forthcoming location. “Edible® was an ideal brand to partner with due to its commitment to constant innovation and supportive corporate team that has been instrumental throughout the process. We’re excited to be servicing the community by creating new sustainable jobs and stimulating the local economy with these delicious treats and unique gifts. Melissa and I are thrilled to have joined the Edible® brand and to have brought the iconic name back to Hillsborough.”

“With this dynamic team, I am confident that this new location will find success and help Edible® establish an even stronger foothold in New Jersey,” said Patricia Perry, vice president of franchise development at Edible®. “We’re honored that our strong business model and operational updates consistently attract experienced business owners like Melissa and Vamsi. It’s partners like these that have helped our brand expand across the nation and we’re excited to see their success translate in the Hillsborough community.”

After 20-plus years in business, Edible® continues to offer a variety of unique and inventive assortments of freshly made gifts with real fruit and gourmet chocolate. From arrangements to individual grab-and-go treats to bakery items, each product is made fresh and can be picked up in-store or delivered by Edible’s® delivery vans with contact-less delivery through its seamless e-commerce system. Edible’s® ongoing commitment to innovation is the driving force in delivering a memorable, celebratory experience for guests. In fact, the brand’s new building prototype brings the back of the house into the customer’s view, creating an authentic and transparent theatre-like experience for everyone in the store.




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