Mountain Mike’s Pizza Records 24% Sales Growth In 2021
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Mountain Mike’s Pizza Records 24% Sales Growth In 2021

January 27, 2022 // Franchising.com // NEWPORT BEACH, Calif. - Mountain Mike’s Pizza, LLC proudly announces that 2021 was by far the best sales year ever. The brand ended 2021 by surging past $250 million in total system sales, after only passing $200 million in 2020, bolstered during the year by strong same store sales (SSS) growth of 15% and total sales growth of 24% over 2020. Mountain Mike’s unprecedented sales growth is a testament to the consummate dedication of its many franchise partners and the throngs of loyal guests who continue their love for Pizza the Way it Oughta Be!®.

“As we approach the opening of our 250th store early this year, Mountain Mike’s continues to achieve significant milestones in performance, including surpassing $1 million in systemwide AUV for the first time in 2021 with a top quartile sales performance of $1.6 million,” said Chris Britt, Co-CEO/Owner of Mountain Mike’s Pizza. “In addition, our system sales across our digital platforms (mobile web, mobile app and third party) have tripled over the past two years and now account for over $100 million and 40% of our system sales.”

In 2021, Mountain Mike’s opened 18 new restaurants and signed new franchise agreements for 60+ new restaurants – which are all in various stages of development.  Importantly, in 2021, Mountain Mike’s expanded its franchise footprint in California, Oregon, Nevada, and Utah.

Other key achievements for Mountain Mike’s in 2021 included the introduction of the Mountain Rewards™ mobile app and loyalty program, which was designed to reward loyal guests and build more meaningful connections with fans with personalized offers suited to their individual needs.  Membership quickly grew after its mid-year introduction and the company expects to have as many as 250,000 loyalty members by year end. The brand also renewed its successful partnership with the San Francisco 49ers, proudly celebrated the team’s 75Th anniversary and remains the “Official Pizza” of the iconic NFL franchise. Soon, Mountain Mike’s is expected to announce a similar partnership in Major League Baseball.

Of course, delicious food and menu innovations continued to play starring roles for the brand throughout 2021, including the most successful LTO in Mountain Mike’s history – the popular Heart-Shaped Pizza, which returned to the Mountain Mike’s menu throughout February after a wildly successful run in 2020. A few months later, the brand expanded its dessert menu with the introduction of Mini Churrs™ as a summertime LTO. The delicious bite-size cinnamon treats were such a hit, they were permanently added to Mountain Mike’s dessert menu and helped drive dessert category sales up 117%.

Among the many prominent awards Mountain Mike’s claimed, three notable honors underscored the brand’s 2021 ascent among pizza chains.  Mountain Mike’s was proudly named to PMQ’s 2022 Pizza Power Report, jumping up five spots from 2020 to #16, and moving into the top 20 among the 50 best national chains.  Mountain Mike’s also was selected as one of Fast Casual’s 2021 Top 100 Movers and Shakers. The pizza chain debuted at #19 and was one of only two pizza chains included in the top 20.  Lastly, Entrepreneur ranked Mountain Mike’s #4 among the nation’s top pizza brands in its highly coveted 2022 Franchise 500® List.  Mountain Mike’s climbed to #107 on the overall list, jumping an impressive 85 spots from its prior-year position.

SOURCE Mountain Mike’s 

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