Another Broken Egg Cafe Elevates Brunch Experience Across America with Four Recent Openings
Nation’s Leading Brunch Restaurant Brand Expanding Nationwide into Key U.S. Markets through Strategic Franchise Growth
February 14, 2022 // Franchising.com // ORLANDO - The breakthrough ‘NextGen Casual’* brand that has reimagined the brunch experience for raving fans across the nation, has opened four new locations in December and January.
Known for its chef-inspired dishes with an artisanal flair that are "craveably" delicious, and mixologist-hosted full bars serving today’s trending tastes, Another Broken Egg Cafe is now pleasing brunchtime palates in Gilbert, Arizona; Columbus and Sandusky, Ohio; as well as Port Orange, Florida.
The franchised Gilbert location is the first cafe for Another Broken Egg Cafe in Arizona. Steve Christensen and Reid Richards, the talented ownership team that brought the brand to the state, opened the new brunch destination in a popular dining, shopping and entertainment center within the attractive Phoenix suburb. They bring extensive multi-brand and multi-unit restaurant ownership and operations experience to growing the Another Broken Egg Cafe brand in the area.
Additionally, recent Columbus and Sandusky cafe openings bring the total number of cafes in Ohio to 7, spread across the southern, central and northern sections of the state, from Cincinnati to Cleveland. Morning Chef, LLC, the franchise owner and operator group of 4 Another Broken Egg Café locations in the region, opened these latest two cafes.
Demonstrating the company’s commitment to continued expansion through corporate-owned, corporate-run units, it also just opened in Port Orange, Fla. It is the first in Volusia County for Another Broken Egg Cafe and the 21st cafe in the state.
“Momentum is on our side…there are waitlists to get into our restaurants because demand is so strong for our brunch experience. When you have incredibly powerful guest appeal, franchisee interest follows and that’s exactly what is happening now,” said Jeff Sturgis, Chief Development Officer at Another Broken Egg Cafe. “We’re firing on all cylinders and opening these four locations with immediate popularity is further proof of traction we’re gaining.”
In addition to the four recent openings, Another Broken Egg Cafe, which is the largest, actively franchising brand in the brunch-sector, welcomed ten new cafes to its system in 2021.
This year, up to 18 locations in total throughout the United States are planned to open. The recent growth reflects Another Broken Egg’s most updated prototype, which features a warm, yet lively and modernized environment where food and beverages, including a full bar and specialty mimosas and bloody marys, come together to create a highly attractive environment. Plus, the new cafes offer carry-out and delivery options, as well as small and large group catering. To-go order staging and pick-up areas for focused handling of all online orders support these incremental revenue opportunities and guest channels.
Cafes feature a menu that is loaded with fresh ingredients, creative recipes and seasonal features — from traditional Southern favorites like Shrimp ‘N Grits or Crab Cakes & Fried Green Tomatoes, to sweet temptations like Bourbon Street Pancakes or a Cinnamon Roll French Toast that’s to die for — Another Broken Egg creates an indulgent brunch experience for its guests.
Operating between the hours of 7 a.m. and 2 p.m., Another Broken Egg crafts chef-inspired dishes that are made fresh and made with creativity.
For more information about franchising opportunities, please visit anotherbrokeneggfranchise.com.
For more information about Another Broken Egg Cafe, visit: https://anotherbrokenegg.com/.
About Another Broken Egg
Another Broken Egg of America Franchising, LLC is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. Another Broken Egg Cafe® is one of the fastest-growing daytime-only franchised concepts in the country, with more than 75 locations in 15 states and dozens more in development. With over 25-years’ experience in the daytime cafe category, the company was honored in July 2021 by Franchise Business Review as one of its 30 Top Food Franchises to Own based on the survey feedback of existing franchisees. FSR magazine named Another Broken Egg Cafe its Breakout Franchise Brand of the Year for 2020, and FSR Magazine ranked Another Broken Egg Cafe among its 10 Best Full-Serve Restaurant Franchise Deals for 2019. The brand is well-positioned for expanded growth with a new prototype, re-engineered menu and bar of the future initiatives designed to drive incremental sales and profits for the individual cafes.
*FSR magazine November 2021, “Introducing NextGen Casual: The Future of Full-Service Restaurants”
SOURCE Another Broken Egg
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