• Home:
• News:
• Golden Chick:

Golden Chick Brings Back Popular Menu Item Butterfly Shrimp

By: Golden Chick |  9 Shares     1,439 Reads

Regional chicken brand adds additional meatless option to its menu

February 23, 2022 // Franchising.com // DALLAS - Golden Chick welcomes back a customer favorite just in time for Lent - Butterfly Shrimp, beginning on Monday, Feb. 21 through Sunday, April 24.

Golden Chick’s Butterfly Shrimp is perfect for customers that observe Lent or enjoy something other than chicken. Butterfly Shrimp will be available in two combo meals, with either Southern Fried Catfish pieces or Golden Tenders®, and can also be purchased on its own.

Golden Chick first introduced Butterfly Shrimp to their Lenten menu in 2020 and the entrée was very successful. Compared to other offerings in the category, Golden Chick selected a larger panko-breaded option that is larger and more appealing than the typical “popcorn” shrimp offered by key competitors.

“When thinking of menu items to enjoy during Lent, we knew that our Butterfly Shrimp set us apart from other fast-casual restaurants and offers an alternative to fish sandwiches,” said J. Sullivan, Golden Chick’s executive chef. “With this addition to our menu items, we enjoy delivering on our Golden Chick mission to serve delicious food that customers know exactly what they’re eating - zero mystery meat and always true ingredients.”

The Butterfly Shrimp can be paired in a combo option with Golden Tenders® for a surf-and-turf meal or with Golden Chick’s long-standing popular menu feature, U.S. farm-raised Southern Fried Catfish.

Golden Chick looks at its catfish offering as a competitive advantage. Most of Golden Chick’s competition does not offer U.S. catfish, but instead has sourced outside alternatives. “Golden Chick strives to only serve the best ingredients, and our U.S. farm-raised catfish certainly achieves that,” says Sullivan. The catfish pieces are fried in a Southern-style, spiced cornmeal batter and are part of the brand’s permanent menu item. They are served with a homestyle side, famous Golden Chick Yeast roll and come with a 30-ounce drink.

Customers can sample three Butterfly Shrimp with a side of cocktail sauce for $2.49 or 20 shrimp for $14.99. Only through the Golden Chick app customers may order two seafood combos and receive a three-piece Butterfly Shrimp sample for free.

About Golden Chick

Founded in Texas in 1967, Golden Chick is a growing quick-service restaurant franchise that prides itself on providing delicious food and great customer service. The family-oriented brand is the creator of the Original Golden Tenders® and the Big & Golden™ Chicken Sandwich, along with other chef-inspired menu items including its Golden Roast Chicken and Zagat recognized Chicken Salad. In 2021 Golden Chick was included in Nation’s Restaurant News’ Top 200 Restaurants (#174) and ranked in the top 200 of Restaurant Businesses’ Top 500 Chains. Focused on innovation and growth, Golden Chick recently introduced its first modular constructed restaurant. With dine-in, drive-thru, curbside pickup, catering and third-party delivery service capabilities, Golden Chick has more than 210 locations throughout Texas, Oklahoma, Florida, Louisiana and soon Nevada. For more information about Golden Chick, or how to become a franchisee, please visit https://goldenchick.com/, like us on Facebook and check out our Twitter.

SOURCE Golden Chick

###

Comments:

comments powered by Disqus