goGLOW, a Sunless Tanning Concept, Begins Franchising
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goGLOW, a Sunless Tanning Concept, Begins Franchising

Aims to Take its Elevated Skin & Sunless Tanning Services Nationwide

March 02, 2022 // Franchising.com // MINNEAPOLIS, MN - goGLOW, a sunless tanning and professional skin services concept, headquartered in Minneapolis, MN, has announced it has began franchising. Founded in 2011 by female-entrepreneur and esthetician Melanie Richards, goGLOW has grown from a single mobile sunless tanning service to an award-winning chain of salons boasting a loyal client base and highly-coveted ALLURE ranking among "the best spray tanners from NYC to LA" and “Best of Beauty” award. goGLOW signed a partnership with DCV Franchise Group to expand the brand. 

“The inspiration for goGLOW was two-fold. First, my lifelong dream to empower women with the confidence to illuminate their natural beauty both inside and out. And, second, my passion and determination to discover, or in this case invent, a better solution to the existing, subpar, and often toxic tanning offerings in the industry,” said Richards. “Our brand is beloved by everyone who experiences our products and locations, and that client loyalty is an integral part of our growth and prosperity. With that assurance, we are thrilled to embark on this next chapter of our journey and expand the goGLOW movement nationwide.”

goGLOW has elevated spray tanning to a professional skin service level and its salons boast an elegant, fresh, and simple design and atmosphere to enhance the overall experience for clients. goGLOW uses proprietary, state-of-the-art equipment, developed by Richards, and each specialist is a true professional, well trained in the art, science, and precision of tanning application to create a flawless, "not spray tanned" look every time. Unlike any other sunless tanning concepts in the industry, goGLOW’s approach is one of empowerment and confidence, delivering a new generation of high level treatment and results which includes education so that clients have the tools and knowledge to properly care for their skin.

goGLOW’s line of proprietary and unisex products, which can both enhance an everyday skincare routine or complement a goGLOW service, were uniquely developed utilizing natural plant-based ingredients that are vegan, paraben-free, cruelty-free, and made in the USA. Several new products are currently in development, and the existing line includes:

  • goGLOW CLEANSE - a pH balancing daily cleanser with anti-inflammatory antioxidants to naturally cleanse skin, lock in moisture, and help with visible signs of aging.
  • goGLOW HYDRATE - an argan oil infused whipped body butter moisturizer to hydrate and smooth.
  • goGLOW EXTEND - a gradual self-tanning moisturizer packed with antioxidants and plant extracts including organic coconut oil and a proprietary DHA concoction to restore dry, dull, or flaky pale skin.
  • goGLOW TOUCH UP -  a professional grade self-tanning mist with a proprietary blend of encapsulated DHA, combined with organic aloe leaf juice, white tea extract and grapefruit extract to provide natural, bronzed, and brown, never orange, self-tanning results, while keeping skin hydrated and toned.

goGLOW currently operates three locations in the greater Minneapolis, MN area, and one location in Chicago, IL.




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