Nathan's Famous to Pilot With Let us Nudge in 15 Locations Throughout the U.S.
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Nathan's Famous to Pilot With Let us Nudge in 15 Locations Throughout the U.S.

New York's Hot Dog Brand Will Utilize the Technology to Incentivize Store Visits

JERICHO, N.Y. - (BUSINESS WIRE) - April 12, 2022 - Nathan's Famous, the American tradition serving New York favorites for more than 100 years, announces its partnership with Let us Nudge, an emergent restaurant technology solution that provides table seating efficiencies during both busy and slow times. We expect the Let us Nudge technology will enable Nathan's to increase sales through campaign management and targeted coupons at 15 Nathan's Famous locations throughout the country with the Nudge@Home platform.

"At Nathan's Famous, we are always seeking partners with innovative technology that enables us to offer our customers and franchisees the best experience possible," states Phil McCann, Vice President of Marketing at Nathan's Famous. "We are excited to move forward with the pilot program with Let us Nudge. This program will not only incentivize our guests to visit our restaurants via targeted, 'smart' couponing, but importantly we will gain valuable analytics on guest preferences."

Let us Nudge, whose current roster of restaurant partners includes large franchise chains, fine-dining and small family-owned restaurants, provides restaurants with two types of technology. The first is a table turnover technology that helps shape customer behavior by optimizing restaurant traffic and frequency, gently nudging customers during busy times to aid in table turnover with incentives. The Nudge@Home platform allows restaurants to offer incentives to help fill tables during slow times.

"We are thrilled to partner with Nathan's Famous, an iconic brand synonymous with American tradition and the flavor of New York," said Rehan Khanzada, Founder of Let us Nudge. "We feel our partnership with Nathan's Famous, through our Nudge@Home platform, will help other quick-service restaurants shape customer behavior, by optimizing restaurant traffic and frequency, increasing customer satisfaction, and building customer loyalty."

SOURCE Nathan's Famous



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