SUCCESS™ Space to Bring Small-Footprint Workspace to Birmingham Suburbs
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SUCCESS™ Space to Bring Small-Footprint Workspace to Birmingham Suburbs

Local Real Estate Entrepreneurs Sign Franchise Agreement to Open Revolutionary Coworking Concept in Birmingham

April 26, 2022 // // BIRMINGHAM, Ala. - Birmingham is taking “work from home” to another level.

SUCCESS™ Space, the coworking concept under the umbrella of the multi-billion-dollar company eXp Holdings Inc, announced it has signed a franchise agreement with local real estate agents and entrepreneurs, Jeffrey Musser and Jeremy Galloway, who have signed on to open two locations in suburban Birmingham.

Designed to meet the demand for a suburban, modernized workspace, the SUCCESS™ Space franchise concept includes coworking spaces, a robust cafe offering a wide variety of food and beverages, along with SUCCESS™ certified coaching services and its own Metaverse technology, SUCCESS™ World, for virtual collaboration. The emerging SUCCESS™ Space brand aims to support and enhance the growth of local business professionals and solopreneurs that are both socially minded and technically savvy.

“Jeremy and I are so excited to join the SUCCESS™ Space brand. We really believe in this concept and what it will bring to the community,” said Musser. “What’s unique about coworking is the variety of people, businesses and industries that can collaborate at any given time. Our hope is to build on what we already know about coworking and help bridge the gap not only in much needed office space but also in having a go-to place where people can meet in a variety of settings that suit their needs. It’s hard to find an environment where you can book conference rooms, podcast rooms, phone booths, have a private office, and get breakfast all at the same place. That’s what makes us thrilled to be a part of a franchise that is redefining the coworking experience to meet the needs of the next generation hybrid workers.”

Musser credits his real estate passion and expertise to his time in the Alabama Army National Guard (ARNG), which he joined in 2010 and spent the majority of his time in officer recruiting. Before going inactive for the ARNG this year, he split his time as a co-owner of Southern State Realty Partners LLC brokered by eXp with his wife, Chelsea, and doing reserve duties as Public Affairs NCO since 2018. Galloway’s eclectic background includes business ownership, youth athletic training and collegiate level teaching. He has now been in the real estate investing space for the past six years. His background in many consumer-focused businesses has provided him with a unique perspective on what local professionals and consumers might want and need in a coworking space.

By targeting suburbs, SUCCESS™ Space supports professionals closer to home and meets the various needs of entrepreneurs and professionals with business support resources traditionally reserved for large companies. The SUCCESS™ Space coworking concept offers rent-by-the-minute office space, giving local businesses and professionals the power to rent offices on an as-needed basis in both short-term and long-term capacities. SUCCESS™ Space coworking environments facilitate conversation and collaboration among communities through certified coaching services and by offering contemporary event space designed to bring local professionals together. Each location offers access to its own Success World metaverse, which gives professionals from all over the world an online platform to connect outside of a physical location. Whether its users are meeting for business, coffee or happy hour, SUCCESS™ Space is an innovate private space to think deeply, meet together and ideate.

“Jeremy and Jeffrey are great additions to the SUCCESS™ Space team and we’re looking forward to the two locations they will bring to the Birmingham area,” said Ted Laatz, president of SUCCESS™ Space. “Jeffrey and Jeremy have both been in real estate for years, and they know what the local professional community needs from a coworking space. We’re confident they will do a fantastic job of delivering the SUCCESS™ Space concept and mission to the Birmingham community through their real estate expertise and passion for building relationships.”

As an emerging franchise concept, SUCCESS™ Space is expanding nationally with both single and multi-unit franchise operators. Ideal franchisees are those who understand that the way we “work” is changing. SUCCESS™ Enterprises is looking for smart business people to invest in their local communities who have a background in realty, management, or other retail-relevant business experience, and are well-capitalized to support the initial SUCCESS™ Space investment ranging between $454,650 and $776,150.

To learn more about SUCCESS™ Space and its franchise opportunities, visit

About SUCCESS™ Space

Backed by parent company eXp World Holdings Inc., the SUCCESS™ Space model developed by SUCCESS™ Enterprises is a concept that is revolutionizing the coworking model. Offering highly flexible on-demand rentals, access to onsite professional business coaching, virtual world communication technology, full-service cafes and the backing of the SUCCESS™ brand, SUCCESS™ Space locations are a new kind of coworking solution with a focus on servicing suburban communities. As the leading voice of personal and professional development for nearly 125 years, SUCCESS™ Enterprises is using the SUCCESS™ Space business model to complement its mission to enhance the way people collaborate and cowork. For more information visit

About SUCCESS™ Enterprises

SUCCESS™ Enterprises, a multi-platform media company, is the leader in personal and professional development, offering content, resources and training to inspire, motivate and educate. Its flagship property, SUCCESS™ magazine, was founded in 1897 by achievement philosopher Orison Swett Marden. In addition to the printed magazine, companion media properties within SUCCESS™ Enterprises include, SUCCESS Coaching™, SUCCESS Space, podcasts, newsletters, digital training courses, and Achievers All-Access, an online platform that further expands resources and training for its members. SUCCESS™ Enterprises is owned by eXp World Holdings (Nasdaq: EXPI). For more information visit

Safe Harbor Statement

The statements contained herein may include statements of future expectations and other forward-looking statements that are based on management’s current views and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in such statements. Such forward-looking statements speak only as of the date hereof, and the company undertakes no obligation to revise or update them. These statements include, but are not limited to, statements about expansion of the SUCCESS™ business model; demand for personal and professional development resources; and revenue growth and financial performance. Such statements are not guarantees of future performance. Important factors that may cause actual results to differ materially and adversely from those expressed in forward-looking statements include changes in business or other market conditions; the difficulty of keeping expense growth at modest levels while increasing revenues; and other risks detailed from time to time in eXp World Holdings, Inc.’s (Nasdaq: EXPI) Securities and Exchange Commission filings, including but not limited to the most recently filed Quarterly Report on Form 10-Q and Annual Report on Form 10-K.




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