Another Broken Egg Cafe Inks Lease to Open in Southwest Texas
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Another Broken Egg Cafe Inks Lease to Open in Southwest Texas

Local El Paso Restaurateur Readies for First of Three Locations with the Nation’s Leading Brunch Franchise

May 24, 2022 // // EL PASO, Texas - The “Sun City” will soon get a taste of “sunny side up” like it’s never had before.

Another Broken Egg Cafe, the rapidly growing southern-inspired brunch concept, announced today that its local El Paso franchise owner and operator, Luis Romero, has signed a lease to bring the brand’s first location to the area. Romero, already a multi-unit, multi-brand franchisee with iHOP and Boston Pizza in Northern Mexico, recently signed a multi-unit agreement to bring three locations to the El Paso area. This first unit is slated to open in early 2023 and will be situated at 6767 Gateway Blvd, El Paso, Texas, 79925.

“I believe the community will receive Another Broken Egg with open arms,” said Romero, who has established an impressive restaurant portfolio and is still in his mid-30s. “There is pent-up demand for a brunch brand in El Paso that takes a creative culinary twist on everyone’s favorite meal. Another Broken Egg is the perfect fit, and it will offer the community a completely new experience.”

Romero launched his restaurant ownership and operations enterprise in 2014, and is no stranger to developing new locations from the ground up. His experience includes various aspects of restaurant operations, real estate and construction. His proven history of successful restaurant entrepreneurship and knowledge of the development process will be great assets as one of Another Broken Egg’s newest franchisees.

“Luis carries the vision and expertise of a skilled owner/operator that will ensure Another Broken Egg has a strong footing in El Paso,” said Jeff Sturgis, Chief Development Officer for Another Broken Egg Cafe. “His multi-unit operational experience is proof that he can run top tier restaurants. He fits perfectly with the expectations we have for Another Broken Egg ownership.”

Another Broken Egg Cafes feature a lively, modernized environment with a southern hospitality flair. The menu is loaded with fresh ingredients and creative recipes derived from traditional Southern favorites, like Shrimp ‘N Grits and sweet temptations like Bourbon Street Pancakes.

With a full bar complete with specialty mimosas and bloody marys, the franchise offers an indulgent brunch experience.

The brand is the largest actively franchising in the brunch-sector, welcoming 10 new cafes to its system in 2021. Four locations have opened in recent weeks, and the brand has added 13 cafes to its development pipeline this year. In total, 18 locations are set to open throughout the United States in 2022. The recent growth parallels Another Broken Egg’s most updated prototype, which features a warm, yet lively and modernized environment where food and beverages - including a full bar - come together to create a highly attractive environment.

For more information about Another Broken Egg Café visit:

About Another Broken Egg

Another Broken Egg of America Franchising, LLC is an upscale breakfast, brunch and lunch restaurant that specializes in award-winning, Southern-inspired menu options with innovative twists and signature cocktails. Another Broken Egg Cafe® is one of the fastest-growing daytime-only franchised concepts in the country, with more than 75 locations in 15 states and dozens more in development. With over 25-years’ experience in the daytime cafe category, the company was honored in July 2021 by Franchise Business Review as one of its 30 Top Food Franchises to Own based on the survey feedback of existing franchisees. FSR magazine named Another Broken Egg Cafe its Breakout Franchise Brand of the Year for 2020, and FSR Magazine ranked Another Broken Egg Cafe among its 10 Best Full-Serve Restaurant Franchise Deals for 2019. The brand is well-positioned for expanded growth with a new prototype, re-engineered menu and bar of the future initiatives designed to drive incremental sales and profits for the individual cafes.

SOURCE Another Broken Egg


Media Contact:

Lillian Broad
All Points PR
C: 989-884-1439

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