SYNERGY Homecare Launches New National Brand Campaign, The “SYNERGY Effect”
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SYNERGY Homecare Launches New National Brand Campaign, The “SYNERGY Effect”

August 03, 2022 // // Gilbert, Ariz. - SYNERGY HomeCare has launched a new national brand campaign.

Advertising agency of record Luckie & Company created an omnichannel experience centered around the “SYNERGY Effect,” a new brand platform that demonstrates how SYNERGY HomeCare caregivers positively impact the lives of the people they care for and their families.

“The home care space is growing to meet the demand of the aging population. It is an optimal time to launch our new national brand campaign,” said Jennifer Chasteen, chief marketing officer of SYNERGY HomeCare.

Building upon the notion that synergy happens when you bring people together to create more than they are individually, the campaign showcases the synergy between caregivers and care receivers alike.

“With synergy in the brand name, it was refreshingly simple to point to the synergistic effect between those who need care and those who provide it to them,” said Maria Goodall, Group Creative Director at Luckie of Luckie & Company. “The SYNERGY Effect created a way for the brand to illustrate this unique home care relationship. In each vignette, something very human and beautiful happens between two people that makes them feel more, see more and experience more in their day - and their lives.”

Thirty-second television spots will air on Oxygen, OWN, Hallmark Channel and other networks that engage seniors and their adult children, as well as potential caregivers. The fully integrated approach also features Pandora streaming audio, along with streaming video including YouTube, and connected TV. Additionally, targeted mobile, native and display digital ads, and paid social round out the campaign, which will run through the end of the year.

The television spots “In Sync” and “Sense of Style” both show the bonds that are built as caregivers assist clients with daily life, bringing them companionship, confidence and comfort. Both spots were directed by Team JOBO, the directing duo of John Hunter and Bob Harrison, and edited by David Brothers. All elements of the commercials, including the custom soundtrack, were created under the direction of Luckie Underground - a dedicated in-house production arm of Luckie & Company.

“The assistance SYNERGY HomeCare provides has a ripple effect that positively impacts the lives of clients and their families and extends far beyond the compassionate care we’re known for,” Chasteen added. “We are proud to help propel lives forward in so many ways.”




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