IHG Marks 600th Hotel Opening Milestone in Greater China
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IHG Marks 600th Hotel Opening Milestone in Greater China

September 01, 2022 // Franchising.com // InterContinental Hotels Group (IHG®) announced the opening of its 600th hotel in Greater China with the debut of Kimpton Bamboo Grove Suzhou. As another growth milestone in its growing market globally, the opening further strengthens IHG’s position, demonstrates its long-standing commitments to the Greater China market, and is a true testament to the strength of IHG’s collaborative efforts with its owners.

IHG has been deeply rooted in Greater China for 38 years since the first Holiday Inn hotel opened in Beijing. As one of the first international hotel companies to enter Greater China, IHG has since been committed to its “In China, For China” strategy, empowering the development of the Chinese hospitality industry while achieving remarkable success with continued local investments.

By the middle of July 2022, IHG Greater China's RevPAR recovered to over 80% of the same period in 2019, with Western and Southern China exceeding 2019 numbers, while Eastern and Northern China were restored to 60% and 70%.

In 2016, IHG launched the innovative “Franchise Plus” model for Holiday Inn Express in China and expanded franchising to Holiday Inn and Crowne Plaza the year after. It was an immediate success and achieved the 100th franchise milestone within just three years. Now, IHG is about to witness its 200th franchise milestone, building momentum with 16 new franchise deals that have been signed for Crowne Plaza in the first half of 2022.

As IHG continues to sign and convert landmark properties in coveted first- and second-tier cities, its development pipeline has been closely following China’s national development strategy and regional policies, with a special focus on the Greater Bay Area and the rising tourism cities in the western region. This has seen to recent strategic signings such as the Regent Shenzhen Bay and the Holiday Inn Resort at Kanas Hemu, a growing ski resort. 

SOURCE InterContinental Hotels Group (IHG®)

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