BIGGBY® COFFEE Offers Free Coffee for National Coffee Day on September 29

By: BIGGBY® COFFEE | 0 Shares 411 Reads

September 23, 2022 // Franchising.com // East Lansing, MI - Coffee lovers, your day is here! September 29 is National Coffee Day, and this year, that means free coffee at BIGGBY® COFFEE.

You might think every day is Coffee Day at the coffee franchise, but September 29th is a particularly special day for the brand. To mark the occasion, all of the brand’s locations are offering free 20oz hot or iced brewed coffees in-store to customers all day.

That’s great news for the 62% of Americans who drink coffee every single day. Even for those who don’t celebrate coffee’s biggest holiday, who’s going to turn down a free cup of the tastiest, most comforting coffee around?

National Coffee Day is also the perfect opportunity for BIGGBY® COFFEE fans and newcomers to try the brand new single-origin farm-direct coffee, El Recreo, which just launched on September 1st.

The new single-origin was sourced through One Bigg Island in Space, which supplies ethically sourced and farm-direct coffee to BIGGBY® COFFEE locations from sustainable farmers around the world. BIGGBY® COFFEE plans to serve 50% farm-direct coffee by 2023 and 100% farm-direct coffee in the following years, in line with the brand’s mission to help franchisees, employees, customers and communities build a life they love.

One Bigg Island in Space was formed by BIGGBY® COFFEE’s co-ceo Bob Fish to partner with coffee farmers around the world who run a humane, sustainable, ethical and high-quality operation and purchase directly from them.

El Recreo comes from the El Recreo Estate Farm, a family-owned and operated 364-acre farm located in Jinotega, Nicaragua that has produced premium coffee for over 50 years. The farm has been owned by the Ferrey family since 1972.

“Most coffee is bought through a series of brokers,” said Bob Fish, co-founder and co-CEO of the BIGGBY® COFFEE brand. “Each additional broker increases the price. By eliminating them, we’re able to pass that money onto the farmer. That farmer now has the resources to pay their workers more, use better farming practices and invest in their communities.”

SOURCE BIGGBY® COFFEE

###