Build-A-Bear Entertainment and Hello Sunshine Partner on Reimagined Goldilocks and the Three Bears Feature Film
ST. LOUIS, Oct. 6, 2022 // PRNewswire // - Build-A-Bear Entertainment, a subsidiary of Build-A-Bear Workshop, Inc. (NYSE: BBW), along with Hello Sunshine, a part of Candle Media, today announced that they have partnered to develop a reimagination of the classic children's story, Goldilocks and the Three Bears. The first feature from Hello Sunshine's Kids and Animation division, this modern take on a classic will lean into the title character as a powerful female protagonist. Reese Witherspoon and Hello Sunshine's Head of Kids and Animation, Claire Curley, will executive produce the project alongside Build-A-Bear's Sharon Price John and Foundation Media Partners' Patrick Hughes. This is the first partnership between Hello Sunshine and Build-A-Bear, the global family-friendly branded toy and entertainment company.
We are thrilled to partner with Hello Sunshine and Reese Witherspoon, who, through her energy, experience and intuition, has consistently proven her ability to bring talented people together and bring out the best in them," says Build-A-Bear Workshop President and Chief Executive Officer Sharon Price John. "You could feel the magnetic creativity in the air from our early discussion about the concept and I believe the success of Hello Sunshine is a proof-point of the potential of this project. We look forward to working with this best-in-class team and feel like this could be something very special."
"Over the last 25 years, Build-A-Bear has created a trusted fanbase rooted in family, personal connection, and storytelling with teddy bears, making them the perfect partner for this project," says Claire Curley, Hello Sunshine's Head of Kids and Animation. "We're excited to collaborate with them to bring a new perspective to such a timeless tale that we know will inspire young audiences."
"We are truly excited about partnering with the creative and dynamic team at Build-A-Bear. Our hope is for this collaboration to provide families a new way to experience and share the Hello Sunshine mission," added Sarah Harden, CEO of Hello Sunshine.
Foundation Media Partners founder and CEO Patrick Hughes commented, "Build-A-Bear and Hello Sunshine are two major powerhouses. They boast the kind of influence and global reach that very few brands have. Their sensibilities also complement each other very well, and the story of Goldilocks is a natural product of that ideal brand marriage."
SOURCE Build-A-Bear Entertainment
Comments:comments powered by Disqus
- Expansions & Growth
- Financial & Earnings Claims
- Mergers & Acquisitions
- Personnel Changes
- General Announcements
- Conferences & Events
- Product Announcements
- Media Coverage
- Strategic Alliances