Krystal Attracts Celebrity Partnerships

By: Krystal Restaurants LLC | 0 Shares 128 Reads

November 15, 2022 // Franchising.com // ATLANTA, GA - Krystal recently inked a partnership deal with American radio host and television personality Charlamagne tha God, and his wife and business partner, Jessica Gadsden-McKelvey. The Krystal locations will be co-branded with Charlamagne to craft a customized experience.

“We are ecstatic to partner with Charlamagne. Charlamagne pushes the envelope by spotlighting relevant topics in forward on relevant and important topics in society,” said Jonathan Childs, Chairman of Krystal Restaurants. “At Krystal, we expand the boundaries of QSR partnerships, marketing, menu innovation and real estate, and we look forward to continuing to do so with Charlamagne.”

Krystal has been exploring new creative marketing to reach its audiences and have attracted celebrities such as 2 Chainz, Victor Cruz, Brittany Renner, and Ray J. The latest partnership with Charlamagne tha God adds to the continued push forward for the brand’s evolution.

Charlamagne tha God, also known as Lenard McKelvey, is a thought-provoking co-host of the nationally syndicated radio show, ‘The Breakfast Club.' Born and raised in a small town in South Carolina, Charlamagne quickly rose to become one of today’s most unique and compelling media personalities. His point of view and provocative celebrity interviews help drive the daily national conversation about issues related to hip-hop, race, society, mental health, and politics. He is the author of the New York Times bestseller Black Privilege and Shook One: Anxiety Playing Tricks on Me.

“Having grown up in the South, the Krystal brand is an icon for the region,” said Charlamagne tha God. “I’m excited and honored to be joining forces with them to bring their unique menu to more communities.”

SOURCE Krystal Restaurants LLC

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