The Covery Continues in New Sarasota Location
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The Covery Continues in New Sarasota Location

March 21, 2023 // Franchising.com // Baton Rouge, LA - The Covery, a boutique Wellness Spa brand offering a diverse collection of non-invasive therapies that work to strengthen both the mind and body, has announced their newest location in Florida. The new spa is expected to open at Fruitville Commons in Sarasota and will be owned by local entrepreneurs, Beau Vuillemot and Affinity Hernandez, who are thrilled to bring the revolutionary wellness concept to the area to help Floridians experience total well-being.

“We’re thrilled to be partnering with the brand to bring restorative wellness to the Sarasota community, to help everyone cultivate a well-rounded approach to health,” Hernandez said.

Vuillemot and Hermandez both have prior experience in the health space, working alongside medical professionals to develop and maintain administrative processes. The duo’s knowledge of the health and wellness industry are invaluable assets to The Covery brand as they look to continue their mission of helping more communities live more well and rested lives.

While the fitness industry continues to grow and embrace new trends like HIIT, Yoga, and Pilates, The Covery Wellness Spa recognizes that the recovery process after these types of workouts is just as important as the workout itself. As the brand continued to grow, they realized that this concept applies to more than just those complete physical workouts. The stresses of daily life can be enough to require people to put extra emphasis on their recovery and stress relieving practices.

With year-round sunshine and an abundance of outdoor activities and sports, Florida has the perfect conditions for athletes and fitness buffs to stay in shape - The Covery is excited to step up to help the Sarasota community relax, rehydrate and restore. The duo is thrilled to be bringing the newest Covery spa to the Sunshine state.

“Beau and Affinity’s previous experience in the health and wellness space will be an asset to our brand,” said Tatum Crews, CEO of The Covery. We are thrilled to be working together to bring our newest location to Florida.” 

SOURCE The Covery

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