JETSET Pilates Announces Key Additions to Executive Lineup
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JETSET Pilates Announces Key Additions to Executive Lineup

May 07, 2024 // // MIAMI, Fla.- JETSET Pilates is proud to welcome five new individuals to its leadership team. The leadership team at JETSET Pilates has a collective 37 years of experience in franchising, coupled with 55 years of combined expertise within the boutique fitness industry.

Each key hire brings unique background experience and expertise to the brand:

  • Sarah Buie, Head of Franchise Development, brings a wealth of diverse experience with a notable background in boutique fitness and strategic consulting. With over a decade of industry experience, including pivotal roles at Solidcore and renowned fitness brands such as F45, Balance Gym, and BLAST Fitness, Sarah is poised to drive JETSET Pilates' franchise development initiatives.
  • Jo Gomez, Senior Director of Product & Talent, leverages nearly two decades of dynamic experience in the fitness industry. With transformative roles at Solidcore and Beachbody, Jo's innovative spirit and commitment to advancing the fitness landscape.
  • Lisa Thorsen, Director of Marketing and Merchandise, brings over 16 years of diverse experience with a background spanning fashion and boutique fitness. Lisa's expertise in marketing, retail operations, and brand management is instrumental in driving success for franchise owners while maintaining brand equity. Her experience across multifaceted regions of the United States positions her as a versatile asset, adept at navigating different markets.
  • Taylor Talcott, Head of Franchise Services, is joining the team with experience in both boutique fitness and high-level network management. Prior to her role at JETSET Franchising, Taylor managed all Miami JETSET corporate-owned studios, where she played a pivotal role in nurturing their continued growth and success. Taylor's strategic mindset, demonstrated through successful roles in practice management and studio operations, positions her to lead franchise services.
  • Erin Hildebrand, Director of Franchise Development, has seven years of invaluable experience in the fitness franchise industry. With a proven track record of success at Club Pilates, and its parent company, Xponential Fitness, has a deep understanding of franchise operations and development.

Founded in 2010, JETSET Pilates uses personalized Reformer Pilates equipment and curated playlists to foster a mind-body connection for a comprehensive full-body workout.




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